Innovation & Enterprise


Launch £10,000 programme: Get your business off the ground

This free eight-week programme will help you clarify your business model and launch your business. You could also win £10,000 to develop your business. It’s open to UCL students, staff and alumni.


The programme will help you get closer to launching your business. It'll help you finalise your pitch and launch your business in a safe learning environment, with the support of experts, business advisers and other entrepreneurs.

You’ll also have fantastic opportunities for networking and a chance to pitch for a £10,000 prize towards developing your business.

What to expect

The programme runs over eight weeks, with weekly sessions held on Wednesday evenings.

It combines practical workshops, gaming activities, real-world case studies, mentoring and one-to-one business support. Sessions are interactive and involve plenty of discussion and group work. After each session you’ll be able to network with peers.


You’ll have a chance to pitch for a £10,000 prize and showcase your business at the end of the programme. Before you pitch, you’ll need to show how you've validated/tested your business idea.

In order to qualify to pitch, you’ll need to:

  • attend 75% of the sessions
  • submit a slide deck to use in your pitch (which will be scored by the judges)

Pitching is not compulsory - you can complete the rest of the programme without pitching - but it's a good opportunity to practise.

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Who it's for

This programme is open to all UCL students, staff and recent graduates.

It's for you, if you:

  • have a proven business idea, have engaged with potential customers/secured your first customer, or have a minimal viable product (MVP)
  • want to validate your business model
  • are committed to your business and are looking for support to develop it further
  • can attend 75% of the programme

Existing Hatchery and Tier 1 businesses aren't eligible to apply.


Breakdown of what each week will cover. Please note the programme may change.

Week one: Evidence-based problem/solution fit

  • Is the solution is needed immediately?
  • Product statement and plan creation

Week two: Profiling, the market, competition, marketing and branding

  • Marketing positioning and competition
  • The marketing mix and its appropriate elements
  • Marketing plan development with limited resource
  • Comprehensive marketing research with specific prospecting goals
  • How to create a landing page and use social media to promote business 

Week three: Sales prospecting and planning

  • The three basic sales techniques; the agenda statement, objection handling and the ABCs of closing
  • Listening and questioning as integral to effective sales
  • The eight-point guide to the sales call

Week four: Financial planning

  • Most appropriate funding for a new venture
  • Funding options and deciding on the right amount
  • The challenges and opportunities facing new business funding

Week five: Going for growth

  • Introduction to the interactive business planning tool
  • Plan visualisation to better understand the potential of objectives

Week six: Pitch practise

  • Pitch to 10 different expert in preparation for the final pitch
  • Recorded feedback offered for pitch improvements

Week seven: Ask the expert

  • 1:1 appointments with business experts

Week eight: Pitch day

Dates and times

This programme runs once a term.

Workshops are held once a week on Wednesday evenings between 5pm and 8pm. These are followed by refreshments and networking.

The final session is the showcase and final pitches event and will run from 2pm to 9pm.

The programme will next run from 13 February to 10 April 2019. There's no session on 27 February.

Book your place

To secure a place on this programme, you'll need to:

  • complete the application form by 3pm on Monday, 28 January 2019
  • be available to pitch on either Monday, 4 February or Wednesday, 6 February 2019


Read our privacy notice to understand how UCL Innovation & Enterprise will deal with your personal data.

Winning last year’s Launch £10,000 made a huge difference to our company, Flair – the UK’s first social network for youth football players. We were a team of three; no product, minimal funding, and no workspace. Since, we’ve raised £550K, grown our team, launched in beta, and moved into UCL's hatchery. Being associated with UCL has helped build credibility and connections which has been key to our progress so far." - Darrell Coker, Head of Product & Co-Founder, Flair


UCL BaseKX, 103c Camley Street, London, N1C 4PF

About the lead facilitator

This programme is delivered Yuliana Topazly, an award winning serial entrepreneur, business adviser and educator with a lot of experience in helping businesses to start and grow. She’s a founder of My OutSpace and Buddy With (www.buddywith.org.uk) and was named one of the Most Inspiring Entrepreneurs in the UK by the Sunday Times in 2016.

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