This free three-day boot camp will introduce you to how businesses operate. You’ll learn practical business and entrepreneurial skills in a supportive environment.
This three-day boot camp will introduce you to the fundamentals of the modern business world. It'll challenge you to critically assess business today and understand what risks and opportunities businesses face.
Working in interdisciplinary teams, you’ll be tasked with designing a fictional new product or service for a real-world brand, be it a large multinational corporation or fast-growing UK startup. You'll conduct market research and present this potential new market opportunity at the end of the course.
What to expect
You'll learn about:
- How business works
- The problems business looks to address
- The modern business environment
- How businesses identify and act on opportunities
- The most common tools of analysis
In groups, you’ll be taken through a chronological and experiential journey, developing a new fictional product or service.
You’ll look at some of the problems and issues businesses need to address - such as Brexit - before learning how to spot opportunities.
You’ll then apply industry standard tools and techniques for market research and marketing.
The three days culminate in creating and presenting a pitch deck for your group’s new product.
Who it's for
This boot camp is open to UCL students, staff and alumni of all disciplines and fields of expertise.
If you’re about to join the workforce and want to explore basic business concepts, or you simply want to learn more about some of the hard and soft skills needed to progress in your career, this is the boot camp for you. No knowledge of business or finance is needed.
Places are limited and priority is given to students graduating this academic year.
What you'll learn on each day:
- Setting the scene: what does it take to thrive in a VUCA (volatile, uncertain, complex, and ambiguous) world
- The role, purpose (and future) of business
- Knowledge is power: the importance of market research
- Breaking the mould: where does innovation come from
- Financial fundamentals: can your business make money?
- Creating and testing an idea
- Pulling it all together (group work)
- Business model plenary
You'll receive a certificate from UCL if you complete all three days.
Dates and times
This programme runs once a term over three consecutive days.
It'll next run from 12 to 14 June 2019 (book you place now).
UCL BaseKX, 103c Camley Street, London, N1C 4PF
About the tutor
Stuart Hartley is the managing director of Incrementa Consulting Limited. He's been supporting students and graduates with enterprise and business startups for the past 15 years. Along the way, he's helped over 2,500 students and graduates to start businesses.
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UCL Innovation & Enterprise reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond our control.