Innovation & Enterprise


UCL startup Alice Camera raises $500,000 after London Demo Day

1 December 2021

Creative technologies (CreaTech) startup, Alice Camera, has raised $500,000 (£373,000), after the business caught the attention of investors.

Three cameras

UCL hosted London Demo Day 2021 in September. It was a chance for promising student startups at UCL, King’s College London and Imperial College London to pitch to international investors.

After a successful pitch, Alice Camera raised $400,000 (£300,000) in pre-seed funding from early-stage venture capital firm Ascension and several Angel investors.

The team then secured $100,000 (£74,000) in Amazon Web Server cloud computing credits.

Co-founder of the business, Vishal Kumar (UCL Spatial Data Science and Visualisation 2017), said: “The funding will turbocharge the company’s go-to-market to reach more creators. With Alice, we want to help people produce a DSLR-quality video in less than an hour, ten times faster and cheaper than their current setup.”

The London-based company was founded in June 2019 by UCL alumni, Vishal and Vik Kumar (UCL Atomic & Particle Physics and Physical Chemistry), alongside Dr Liam Donovan.

After finding traditional cameras to be antiquated for producing social media video, the team created the Alice Camera. The camera can be attached to smartphones to produce DSLR quality content, allowing creators to produce video much faster.

Vishal and Vik were supported at the UCL Hatchery startup incubator within BaseKX, UCL’s entrepreneurship hub in King’s Cross. There they received free, tailored support and dedicated office space helping to fast-track development of the Alice Camera.

Vishal said: “There was massive support from UCL. The free office space and all the connections to the UCL ecosystem was hugely valuable.”

The Alice Camera is now available to pre-order.

Read the full story on the UCL News website.


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Photo © Alice Camera