Create your social media sales engine: Content, strategy and conversion

Overview

This 4-hour workshop is designed for everyone who wants to learn how to transform their social media presence into a powerful customer acquisition engine.

During the workshop, you’ll develop a social media marketing strategy, master practical content creation techniques, and learn tactics for building engagement and converting followers into customers. 

Who it’s for

This workshop is open to all UCL students, staff, and alumni who graduated from UCL within the past 2 years.

As this is a bootcamp-style workshop, where you’ll be creating different assets, we encourage you to come with a business idea or project in mind.

For help coming up with ideas, come to one of our 2-hour introductory sessions:

• How to come up with a startup idea that solves a real problem
• How to create a side hustle that will succeed

UCL doctoral students will receive two DocSkills training points via InkPath and the Doctoral School for completing this workshop.

What to expect

This is a bootcamp-style workshop where you'll work on your own business idea or project throughout the entire session. 

You'll leave with:

• Social media strategy kit, including:
  • customised platform selection decision matrix 
  • 30-day content calendar template
  • social profile optimisation checklist for all major platforms
• Content creation resources, including:
  • video content framework with hook-story-offer structure
  • audio snippet creation guide for podcast clips and voice-overs
  • content repurposing flowchart for maximum efficiency
• Growth and measurement tools, including an engagement-tracking spreadsheet template.

What you’ll learn

This workshop will cover:

• Social media strategy fundamentals:
  • Identifying the right social platforms for your audience
  • Developing a sustainable content calendar that drives engagement
  • Optimising social profiles for maximum discoverability and conversion
• Content creation essentials:
  • Creating scroll-stopping visual, video, and audio content using free and paid tools
  • Strategic approaches to storytelling that builds brand identity and audience connection
  • Efficient batch-creation workflows to maintain consistent social presence
• Audience building and conversion:
  • Tactics for growing an engaged follower base without paid promotion
  • Community engagement techniques that turn followers into customers
  • Framework for analysing social metrics to refine strategy and improve results

About the tutor

Sophie Miller is a leading marketing community expert and content creator who has built a global following of over 600,000 across platforms. As the founder of Pretty Little Marketer, she specialises in making social media simple while placing community at the heart of marketing strategies.

Sophie's community-focused approach has earned her partnerships with major brands including Adobe, Meta and YouTube, along with speaking engagements for organisations like Semrush, ASOS and L'Oreal.

Accessibility

If you have any accessibility requirements or requests, please let us know in the signup form.

Photography

Filming and photography occasionally take place at our workshops. We use these photos and recordings to help promote future events through our website and social media channels. You can always choose not to be included in any photos or videos.

Date and times

Wednesday, 24 June, 2pm to 6pm.

Book your place

Read our privacy notice to understand how UCL Innovation & Enterprise will deal with your personal data.

UCL Innovation & Enterprise reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond our control.

Location

UCL BaseKX, 103c Camley Street, London, N1C 4PF