Innovation & Enterprise


Value proposition 101 and the ‘power of why’

24 June 2022, 5:00 pm–8:00 pm

People looking at a computer screen (photo by Kirsten Holst )

Learn how to effectively sell the ‘why’ of a given product, service or business. A free workshop for UCL students, staff and recent graduates.

Event Information

Open to

UCL staff | UCL students | UCL alumni


UCL Innovation & Enterprise


103c Camley Street


At this free workshop you’ll learn how to effectively sell the ‘why’ of a given product, service or business.

You’ll study well-known examples of successful brands and their associated value propositions and adverts.

You’ll also explore the importance of ‘mission’ and ‘why’ behind your work, drawing on Simon Sinek’s seminal book and TED talk on this topic: ‘The Power of Why’.

This course is part of our ‘Inspire’ series of courses.

Who it’s for

This workshop is open to UCL students, staff and recent graduates (within 3 years of graduating).

This workshop is for anyone:

  • with a keen interest in brands, marketing and how to communicate effectively
  • driven by their (social) mission and a clear purpose in their work
  • looking to explore and experiment with storytelling and how this links to marketing and business concepts, including value proposition

What to expect

This is an interactive session, built on the principles of ‘learning by doing’.

You’ll engage with well-recognised brands that will help you tell your business (idea) story more effectively through meaningful value exchange.

About the tutor

Peter Ptashko FRSA is a social entrepreneur, funder and supporter of social entrepreneurs. He’s an independent entrepreneurship change management consultant working with a range of clients across the public and private sectors. He also holds a series of leadership and board-level positions across these two sectors.

Peter has over 10 years’ experience working in social enterprise globally. He launched his first venture in 2005, raising £25,000 in only 7 hours. Since then, he’s worked for UnLtd, the UK foundation for social entrepreneurs, supporting thousands of social entrepreneurs to start and grow their businesses.

Date and times

This workshop will run on Friday, 24 June 2022, from 5pm to 8pm.

Book your place

Read our privacy notice to understand how UCL Innovation & Enterprise will deal with your personal data.

UCL Innovation & Enterprise reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond our control.


UCL BaseKX, 103c Camley Street, London, N1C 4PF