UCL graduate Arthur Kay (BSc Architecture), co-founder and CEO of bio-bean, has been named Sustainable Business Leader of the Year in the Guardian Sustainable Business Awards 2015. Aged 24, Arthur is the youngest ever recipient of the award to date.
Web Conversion - Presented by Captain Conversion
Publication date: Oct 25, 2013 11:21 AM
Nov 21, 2013 01:00 PM
End: Nov 21, 2013 03:00 PM
Location: UCL - Engineering Front Building (EFB), Suites 103-104, Torrington Place
What is it?
UCL Advances' Business Support and the Enterprise Europe Team present an afternoon seminar about website visitors: finding out who they are and what they really want. In other words, learning what persuades people to sign up, subscribe, buy or book on your website or app.
As a startup, you know how important it is to understand your target customers. If you can’t persuade them to sign up, subscribe or buy your business fails.
But getting the insights can be tough. Research like interviews, surveys and user testing takes time and money – two things you’re usually short of. And they require know-how; asking the wrong questions will misguide you and cause mistakes.
What you’ll get out of it
By the end of the seminar you’ll know more about website visitors and what they want. You’ll have insights to help make informed changes to your site, optimising it for sign ups, subscribes and purchases. You’ll feel more confident about what you’re doing.