Spotlight

UCL Enterprise Annual Review 2013/2014

Welcome to the third full year of the delivery phase of UCL’s enterprise strategy. As anticipated, our community continues to strive for excellence and that approach and commitment is clearly working. From working with corporations to assisting student entrepreneurs and spinning out research, We hope that you will enjoy reading about all our enterprise activities from across the university in this Annual Review for 2013/2014.

Professor Stephen Caddick
Vice-Provost (Enterprise and London)

Read the UCL Enterprise Annual Review



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Web Conversion - Presented by Captain Conversion

Publication date: Oct 25, 2013 11:21 AM

Start: Nov 21, 2013 01:00 PM
End: Nov 21, 2013 03:00 PM

Location: UCL - Engineering Front Building (EFB), Suites 103-104, Torrington Place

What is it?

UCL Advances' Business Support and the Enterprise Europe Team present an afternoon seminar about website visitors: finding out who they are and what they really want.  In other words, learning what persuades people to sign up, subscribe, buy or book on your website or app.

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Why?

As a startup, you know how important it is to understand your target customers.  If you can’t persuade them to sign up, subscribe or buy your business fails.

But getting the insights can be tough. Research like interviews, surveys and user testing takes time and money – two things you’re usually short of.  And they require know-how; asking the wrong questions will misguide you and cause mistakes.

What you’ll get out of it

By the end of the seminar you’ll know more about website visitors and what they want.  You’ll have insights to help make informed changes to your site, optimising it for sign ups, subscribes and purchases. You’ll feel more confident about what you’re doing.

Register for Web Conversion - Presented by Captain Conversion