UCL Innovation and Enterprise


UCL businesses blossom in final of Tech All Stars competition

11 June 2014

We are Pop Up, the community marketplace that connects brands and businesses with short-term retail properties in the UK, has won a place as a finalist in this year’s Tech All Stars competition in London. The company was founded by two UCL postgraduates, Dr Alastair Moore and Nick Russell.

WAPU team

Also shortlisted are Triggertrap, the new start-up which aims to help photographers take great images. Triggertrap’s CEO Haje van Kamps is currently a participant on the Goldman Sachs 10,000 Small Businesses programme, delivered by UCL Advances.

The competition – instigated by the European Commission as part of the Start-up Europe initiative – will bring together entrepreneurs from across the continent in London on Tuesday, June 10th for pitch training by Founder Centric’s Jordan Schlipf, who has also taught as part of UCL’s MSc Technology Entrepreneurship programme, having recently joined the department of Management Science & Innovation as an entrepreneur in residence.

Following the pitch training, the twelve teams of finalists will pitch to a panel of venture capitalists and be whittled down to just three companies, who will go on to face a final panel at the Founders Forum London on Thursday, 12th June where the winner will be announced by European Commission Vice-President Neelie Kroes.

"Star-ups are national heroes; we need to say it loud and clear and put them at the heart of the world's biggest economy: Europe,” said Kroes. “We should be leading the way in tech education for our youth while encouraging more women into tech.”
Nick Russell, CEO of We Are Pop Up, added:

“Changing consumer behaviour and continued automation in logistics and supply chains are having a real impact in retail and commercial real estate markets. What makes our pop-up platform unique is the use of technology to increase the speed and ease for both landlord and tenant.  Not only are we working on individual projects, we now deliver entire pop-up villages in Europe, these work particularly well in shopping centres where there is a need for tenant mix, higher footfall and/or the landlord needs to mitigate empty rates."

Entry to the pitch competition held at the Rainmaking Loft in London on June 11 can be secured by contacting Daniela Lopes (dpl@rainmaking.dk), Programme Manager, to request an invitation.