UCL Innovation and Enterprise


Students take to London markets to sell, sell, sell for final of U-Create Design Make Sell challenge

1 March 2013

Four teams of students from across greater London will be joining the ranks of retailers at some of the most iconic markets in the Capital this weekend as they gear up for the final of Design, Make, Sell, a new programme from UCL Advances new creative enterprise project, U-CREATE.


The finale of the programme – a new enterprise challenge for teams of creative entrepreneurs to launch new products and services – will see four teams, including students from UCL, UCA, the London Business School and others. The teams will sell their products at some of the most established markets in London this weekend, including at Camden, Spitalfields, Upmarket and Brick Lane.

U-Create is aimed at boosting creative entrepreneurship amongst students at London universities including UCL. The Design Make Sell challenge began with teams accepted into the competition attending a two-day boot camp earlier this month to receive their creative brief – developing a product, or a range of products, to promote Citrus Saturday, UCL’s social enterprise project which engages young people with entrepreneurship whilst still at school through selling lemonade to the public at markets.

The teams which have made it through to the final of the challenge have had three weeks to design, commission and manufacture their products in preparation for the final two days selling at locations across London. Those through to the final stage include:

  • Design Unchained, looking to promote Citrus Saturday through their range of tote bags and baby bibs
  • International Corner, with their range of ice-lolly makers and lemon-squeezers
  • No.1’s Big Idea, with their product which turns the sensation of bitter tastes to sweet
  • Evolon, with their range of lemon-related memorabilia

As well as workshops on ideas generation, understanding customers, collaboration and sales and pitching, the participating teams have been provided with seed funding of £500 to take their products to market.

“UCL Advances has been very strong in identifying and supporting students who have innovative ideas for services, especially in the digital sphere,” says Gups Jagpal, Director of UCL Advances.

“We’ve launched this initiative to encourage creative students across London to consider entrepreneurship as a way to bring the products to the widest possible market, and make a living while doing what they love at the same time.”

An awards ceremony presenting a cash prize to the winning team will be held on Monday 4th March.