16 August 2013

An early stage start-up exploring innovative solutions to engineering processes

Who are BlueRonin?

BlueRonin was set up by chartered engineer Alex Siljanovski (Msc Technology Entrepreneurship 2012) and implementation and delivery focused technologist Paul Brown, they’ve been in business since January 2013.


The company develops software for engineers in the construction industry, specifi cally an app which speeds up the drawing review process for design and on-site. The app saves time and money, improves accuracy and minimises abortive work by improving implementation through communication.

Both Alex and Paul were keen to do something more cutting edge than traditional engineering. Alex completed a Masters in Technology Entrepreneurship at UCL where he was introduced to UCL Advances.

How did UCL help?

In late 2012, they took part in The London Entrepreneurs’ Challenge, a workshop programme and business plan competition open to all members of UCL, SOAS, Royal Veterinary College, Birkbeck, the School of Pharmacy, and the London Business School. The aim of the competition is to encourage students to start a business by helping them do it for themselves. Cash prizes are offered as prizes up to £15,000 and BlueRonin went on to win the alumni category. Both Alex and Paul felt “the workshops provided by UCL in the build up to the e-Challenge were invaluable”.

BlueRonin have taken advantage of the UCL Hatchery which is free office space in central London (W1) and is supported by UCL Advances. The hatchery offers BlueRonin co-working offi ces and access to valuable business advice through the UCL networks.

What were the results?

BlueRonin have had the benefit of hands on business advice and experience from the mentors. They say

“there was always someone who knew the answer. Even if it wasn’t the mentor, the networking effect is incredible.”

Because of the experience gained, BlueRonin have seen the business opportunities increase dramatically “the connection and support of UCL has meant that large clients and prospects take us seriously.” The backing and endorsement from UCL has translated into business.

Alex says “it would have taken a lot longer to get to where we are and we would have made critical errors at the beginning. UCL acted as a catalyst and a focus to move quickly which converted into a real business. We may not have made it without them.”

BlueRonin are now focusing on generating revenue whilst looking for signifi cant investment. Their relationship with UCL continues, they are maximising the networking opportunities, getting access to London and International Angels and VC companies.