Uncovering Hidden Security and Privacy Threats in Online Advertising
Join us for an in-person talk by Yash Vekaria, from the University of California, Davis as he uncovers the tactics used in ad-tech and explores user tracking by Smart TV manufacturers for targeted advertising.
Uncovering Hidden Security and Privacy Threats in Online Advertising
17 Jul 2024, 11:00 – 12:00
Discover insights into the complexities of online programmatic advertising at this event with Yash Vekaria. He will uncover how malicious entities deceive advertisers through "dark pooling" and discuss collaborative research with UCL on Smart TV user tracking for targeted ads. The event will also cover innovative research on tracking pixels, covert tracking channels, and privacy-preserving methods.
Yash Vekaria
University of California, Davis
Yash Vekaria is a Ph.D. student in Computer Science at the University of California, Davis. He is passionate towards making our web more secure and private for everyone. His doctoral research is focused on studying security and privacy issues in the online advertising and tracking ecosystem through large-scale Internet measurements. His current work is focused on studying privacy issues in emerging tracking mechanisms in a post-cookie world. He has been a visiting research scholar at Max Planck Institute for Informatics and a cybersecurity summer fellow at Georgia Tech. He was recently awarded GGCS Ph.D. fellowship at UC Davis.
Further information
Ticketing
Open
Cost
Free
Open to
All
Availability
Yes
