The Publishers Association Digital Publishing Forums

The Publishers Association Digital Publishing Forum in association with UCL and EDITEUR

Digital Marketing

Wednesday 24th June 2015 4-6pm, UCL, Anatomy Building G29, JZ Young Lecture theatre. Followed by a drinks reception

The focus of this forum is digital marketing and using data. Looking at case studies from across the publishing industry the event will showcase how data can be used to gain consumer insight into markets which can then be used for commercial advantage.

  • Steve Bohme UK Research Director Nielsen Book Research
  • Kate Jervis, Marketing Analytics Manager, Harper Collins
  • Kate Smith, Marketing Director, EMEA, Library Services, Wiley
  • Richard McMunn, author and publishing coach

Please note new pricing: £30 for PA members, £60 non members

The event is free to students on publishing courses.

The forum has been organised by Nick Canty, UCL Centre for Publishing, University College London.

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These friendly, informal events allow ample time for questions and discussion, followed by drinks and an opportunity for further networking and discussion. The seminar fee is £30.00 for members of the Publishers Association or EDItEUR, and £60.00 for non-members.

Please click here for the application form.

For further information, please contact: infostudies-conferences@ucl.ac.uk

Page last modified on 22 jun 15 12:59