Leading academics from UCL bring this exciting field to life, highlighting the opportunities most relevant to your industry
WHAT IS INVOLVED
EXECUTIve training
Discover how neuroscience is changing customer research
Designed for marketing professionals and executive teams, the masterclass explores the practical applications of consumer neuroscience.
APPLIED NEUROSCIENCE
Understand the latest research techniques
Discover how fMRI, EEG, eye-tracking and other biometric methods are being used to study consumer behaviour.
open your mind
Investigate biomarkers in the brain
UCL neuroscientists give a guided tour of the neural structures most commonly used in consumer decision-making.
Interactive sessions with UCL scientists give you the chance to discuss the research opportunities in your industry.
BUCNI Neuroimaing Lab, UCL (London)
EXPERTS in the field
Our masterclass is devised and led by UCL Neuroscientists
Prof. Joe Devlin
Prof. Daniel Richardson
Dr. John Hogan
Who should attend?
Creative directors, strategists, marketers, product managers, executives, research consultants and anyone interested in learning more about how neuroscience can be used to better understand consumer behaviour.
How many attendees?
We limit the number of attendees to 20 people to help keep the online sessions as interactive as possible. Attendees are encouraged to discuss marketing challenges in their industry so that our experts can help identify relevant research challenges and opportunities.
Cost & Availability
£ 999 per person
The masterclass takes place over three weeks. Each week begins with a live interactive session (typically Monday 6:30-8:00pm) where UCL scientists take you through important concepts and discuss research challenges and opportunities in your industry. Following each session, you'll have access to hours of lectures, videos, and other course content that build on the topics discussed.
Registration
Spaces are available for the upcoming masterclass. Register now.
