2-Day Certificate Course
This certificate course examines the latest neuromarket research and techniques and will provide you with the skills needed to critically evaluate the opportunities and limitations that consumer neuroscience holds for marketing and product development.
Get taught directly from leading academic neuroscientists and earn certification from one of the world's top neuroscience institutions
Learn the strengths and weaknesses of techniques available including their associated time, resource, and cost implications
Watch a live scanning session in state-of-the-art MRI facilities
Hands-on experience with eye tracking, biometrics, implicit attitudes testing, and transcranial magnetic stimulation
Review the lastest research and key findings with neuroscience experts
Who should attend this course?
Marketers, product managers, executives, consultants, and anyone interested in learning more about how consumer neuroscience can inform marketing strategy
Prequisites: None
Max Attendees: 20
Duration: 2 Days
Cost: £1100 per person
Location: Mary Ward House, 5-7 Tavistock Pl, Bloomsbury, London WC1H 9SN
Upcoming Sessions
7-8 November 2019 | Spaces Available |
To book your place on one of our upcoming sessions or to get in touch with any questions, please email us at neuromarketing@ucl.ac.uk
Sample agenda
Day 1: 9am - 4:30pm
9:00am | The appeal of consumer neuroscience |
10:00am | Practical MRI: Hands-on session in MRI research facility |
11:00am | The human brain |
12:00pm | Embodied mind: Eye-tracking |
Lunch (provided) | |
2:00pm | Physiology and biometrics |
3:00pm | A framework for neuromarketing |
3:30pm | Neuro-ethics |
Day 2: 9am - 4:30pm
9:00am | Emotions and decision making |
10:00am | Mind reading |
11:00am | Interactive demonstration of group decision making |
12:00pm | Attitudes and cognitive dissonance |
Lunch (provided) | |
2:00pm | EEG for neuromarketing |
3:00pm | Work session: Design your own neuromarketing campaign |
4:00pm | Warning signs of neuromarketing snake-oil & Future directions |