2-Day Certificate Course

This certificate course examines the latest neuromarket research and techniques and will provide you with the skills needed to critically evaluate the opportunities and limitations that consumer neuroscience holds for marketing and product development.

Get taught directly from leading academic neuroscientists and earn certification from one of the world's top neuroscience institutions

Learn the strengths and weaknesses of techniques available including their associated time, resource, and cost implications

Watch a live scanning session in state-of-the-art MRI facilities

Hands-on experience with eye tracking, biometrics, implicit attitudes testing, and transcranial magnetic stimulation

Review the lastest research and key findings with neuroscience experts


Who should attend this course?

Marketers, product managers, executives, consultants, and anyone interested in learning more about how consumer neuroscience can inform marketing strategy

Prequisites: None
Max Attendees: 20
Duration: 2 Days
Cost: £1100 per person
Location: Mary Ward House, 5-7 Tavistock Pl, Bloomsbury, London WC1H 9SN


Upcoming Sessions

7-8 November 2019 Spaces Available

To book your place on one of our upcoming sessions or to get in touch with any questions, please email us at neuromarketing@ucl.ac.uk


Sample agenda

Day 1: 9am - 4:30pm

9:00am The appeal of consumer neuroscience
10:00am Practical MRI: Hands-on session in MRI research facility
11:00am The human brain
12:00pm Embodied mind: Eye-tracking
Lunch (provided)
2:00pm Physiology and biometrics
3:00pm A framework for neuromarketing
3:30pm Neuro-ethics

Day 2: 9am - 4:30pm

9:00am Emotions and decision making
10:00am Mind reading
11:00am Interactive demonstration of group decision making
12:00pm Attitudes and cognitive dissonance
Lunch (provided)
2:00pm EEG for neuromarketing
3:00pm Work session: Design your own neuromarketing campaign
4:00pm Warning signs of neuromarketing snake-oil & Future directions