Our expertise in this domain is grounded in management disciplines, brain and social sciences to provide organisations with fresh insights into what truly engages, motivates and drives people and the customers they serve. We help organisations achieve the behaviour change they need to deliver results, and provide opportunities for their people to adapt and grow.
Neuromarketing (sometimes called consumer neuroscience) has become a hot topic in recent years. However, what it can and can't measure is often clouded in hype, and some marketing agencies may be exaggerating what they can do in this field.
To better understand the human element of performance, Dunlop Tyres and KINC agency, commissioned a study led by Prof. Vincent Walsh to explore the psychological factors that enable effective performance under pressure.