UCL Consultants Ltd


UCL Consultants help Nike promote new Nike+ FuelBand

UCL researchers worked with Nike to produce a 'walkable London tube map' as part of Nike's promotion for their FuelBand personal movement tracker.

Photo: Spatial.ly

11 November 2013

Nike+ FuelBand uses smart sensors and complex algorithms to track movement. It rewards people with a NikeFuel score, that reflects how much they have moved. Through pairing with smart phones, wearers can track and increase levels of physical activity. The technology aims to encourage people to exercise more, and recruit more 'Fuel Bandits'.
In collaboration with UCL Consultants, Nike has produced a new take on the London Tube map. The map charts how much NikeFuel you would earn if you opted to travel between Zone 1 stations on foot.
The team coordinated by UCLC include UCL 'Urbanist', researcher and keen walker John Bingham-Hall and services of Dr James Cheshire and Oliver O'Brien at the Centre for Advanced Spatial Analysis.
John Bingham-Hall, took to the streets and walked the routes - adding scenic diversions here and there - clocking up the NikeFuel points.
The CASA team then converted the data into cartography to create a base map of central London for use as part of the Nike FuelBand promotion.
The results were then handed to designer and 'visualiser' David Luepschen to turn into an engaging graphic map.

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