Interdisciplinary Circular Economy Centre for Mineral-based Construction Materials


Cradle to Cradle®: Prioritising circular product design

24 February 2022

The ICEC-MCM invited Chaline Church and Paul Capel, Founding Partners of 540 WORLD, for a lunchtime discussion on Cradle to Cradle® Certification, world-first case studies using certified materials, and the incredible investment potential of circular products.

Promotional image for event titled "Cradle to Cradle®: Prioritising circular product design", hosted online at 12:30pm - 1:00pm GMT on Thursday 17th February 2022. Contains images of speakers Chaline Church and Paul Capel of 540 WORLD.

Miss the event? Watch the recording now:

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Cradle to Cradle principles surround the idea that everything should become a resource for something else. Not only is this incredibly beneficial for the environment and every industry's environmental goals, Cradle to Cradle Certified products are surprisingly financially beneficial as well. For example, office retrofits are retaining a saving of 40 to 60% as the products themselves retain so much value - with some Cradle to Cradle products actually increasing in value over time.

Paul Capel, architectural specialist and advocate for Cradle to Cradle principles, and Chaline Church, international marketeer and interior/product designer, discuss the Cradle to Cradle principles and existing practical applications - and just how easy these can be. Their presentation led to a very successful collaborative discussion between industry and academia, with the opportunity to collaborate on a circular future still open - get in touch with us via icec-mcm@ucl.ac.uk, or with 540 WORLD via their website, for opportunities for collaboration.

Thanks again for helping us collaborate towards a Circular Economy within Construction.

We will be hosting our next lunchtime seminar on Thursday 17th March, 1:00pm - 1:45pm GMT, featuring Maciej Zajac of Heidelberg Cement.

Get your ticket: register here.