Changing Minds Training Programme



An innovative course for professionals interested in applying cutting-edge behavioural science to real world problems. Delivered in-person in central London.

 BMA house

 Limited Offer: 25% off until August 31st 

Book now 

When? 31 Oct - 2 Nov 2022

The course is taught over two and a half days:

  • Monday 31 October (13:30-17:00)
  • Tuesday 1 November (09:30-17:00) 
  • Wednesday 2 November (09:30-17:00)

Where? London

The Influence course will be hosted at the British Medical Association (WC1H 9JP), a prestigious and historic venue offering a beautiful backdrop in the heart of London. 

The course

    The course offers a challenging and immersive learning experience, where you will be taught by UCL’s world-leading behavioural scientists. Combining lectures, case studies and group work, we will show you how to apply key insights to everyday contexts and problems in your organisation.
    The course covers:

    • The power and limits of social influence
    • The rules of social relationships and why brands and organisations need to follow them
    • How to make better group decisions
    • Getting to grips with neuromarketing
    • Why everyone is biased and what you can do about it


    • Arm yourself with cutting-edge insights from experts in social and behavioural science
    • Discover how people perceive other people, and how these processes influence decision-making
    • Spot the difference between neuroscience and neurobollocks
    • Help your organisation to thrive by implementing the rules of relationships
    • Detect and disrupt bias within your organisation
    • Build your collaborative network with contemporaries from diverse sectors

    Who is it for?

      This course is aimed at people who:

      • Occupy consumer-facing roles
      • Design behaviour-change interventions, including policy makers
      • Work in advertising and brand-management
      • Work in performance management, including human resources

      All candidates are required to have held a senior / managerial role for a minimum of 3 years. 

      Course structure

      Day 1 Introduction

      • Meet your instructors and colleagues
      • Introduction to social influence
      • Participate in live experiments

      Day 2 Influence

      • How to influence others
      • Make better group decisions
      • Neuromarketing: Fact versus fiction

      Day 3 Relationships

      • Rules of social relationships
      • Avoid the pitfalls of the blame game
      • Why we are all biased and what can you do about it 


      LIMITED OFFER: 25% off until 31st August: £3,751 Book now

      From September fees are:
      Early Bird Fees (-10%):                     £4,500 (deadline: 30th September)
      Group bookings of 5+ (-15%):           £4,249 (deadline: 28th October)
      Standard Fees:                                  £4,999 (deadline: 28th October)

      Limited spaces: Maximum of 20 places 

      Fees include:
      • 2.5  days of live, interactive classes, lectures and focussed group work
      • Study materials
      • Lunch & refreshments 
      • Networking evening with drinks and canapés reception
      • Workshop dinner 
      Options to pay:
      • You can pay via the UCL Online Store using a credit / debit card.
      • You can request an invoice. Please email Pia Horbacki if you require a purchase order number to be added to the invoice. Fees must be paid by the 28th October.
      Refund Policy: 
      1. A full refund is available providing you cancel in writing more than 42 days before the start of the course.
      2. A refund of 80% is available providing you cancel in writing between 41 and 15 days to the start of the event.
      3. If there are 14 days or less to the start of the event you are still able to cancel in writing. No refund is available for cancellations made after 16th October.