Changing Minds Training Programme



An online masterclass for business professionals interested in applying the newest insights from neuroscience to solve real world business problems.




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When: new dates to be announced

 There will be 3 live online sessions on the 4th, 11th and 18th July 2022 from 6-7:30pm BST.

The course

The course offers a challenging and broad learning experience in consumer neuroscience. It combines live online classes and recorded videos that you complete at your own pace. You will learn how the tools of neuroscience can take your understanding of human behaviour to a new level. A growing number of businesses are realising the business potential of recent discoveries in the functioning of the human brain and mind. You will learn to apply key insights to everyday problems in your organisation in order to set your business ahead of the others. The course covers:

  • The limitations of traditional marketing research methods
  • How neuroscience can predict market outcomes
  • Debunking neuro-myths
  • How do biases shape our behaviour and what are some of their commercial implications
  • Practical neuromarketing advice
  • How to leverage the “seductive allure of neuroscience”


  • Arm yourself with cutting-edge and applicable insights from experts in neuroscience
  • Spot the difference between neuroscience and neurobollocks
  • Explore new ways to problem-solve
  • Set up and manage a research programme to learn more about the brain of your consumers
  • Developing neuro-forecasting expertise
  • Enhancing your consumer models
  • Build your network with professionals from diverse sectors
  • Explore new business ideas and potential collaborations with neuroscience experts
  • Get an edge in the industry by being the first to harness insights from neuroscience and behavioural science

Who's it for?

     This course is aimed at people who:

    • Occupy consumer-facing roles
    • Strategists
    • Brand-managers
    • C-suite execs making strategic decisions
    • Anyone designing behaviour-change interventions, including policy makers
    • Market researchers, both agency- and client-side

    Course structure

    Week 1

    • Introduction to consumer neuroscience
    • Human biases and the limitations of traditional marketing research methods
    • The brain of the consumer, neuroanatomy and important biomarkers

    Week 2

    • Neuro-focus groups and neuro-forecasting
    • Emotions, arousal and measuring the customer experience
    • Neuroscience as marketing and PR

    Week 3

    • Practical neuromarketing, best practices for managing your own research programme
    • Ethical considerations and data privacy
    • Future directions



    Early Bird Fees: £1,080

    Standard Fees: £1,200