UCL Career Frameworks


Web Content - grade 7

Example job roles: Web Content Manager/Web Content Editor

Level:    Independent


Activities and responsibilities likely to be required when working at this level

  • Write/edit content
  • producing/maintaining website structure
  • Awareness of user-centred design
  • Advise and guide editors to use CMS effectively
  • Plan content according to content production schedule
  • Report on performance of content (analytics)
  • Oversee and edit the work of others
  • Managing discrete web content projects
  • Liaise with professional and academic stakeholders across UCL
  • Promoting good web practice and ensuring that standards are adhered to
  • Put together and control project budgets

Personal and professional development

Development options to consider when working towards this level

On the job learning

  • Adapt content to meet SEO accessibility
  • Usability best practice
  • Project working
  • Creating and managing project related budgets

Interactions with others  

  • Join Digital networks
  • Shadowing to learn specific skills
  • attend relevant conferences

Formal training

  • CMA
  • SEO
  • Analytics
  • Web architecture/taxonomy course
  • User experience (UX) training
  • using design, maintenance interface (developer)
  • Plan for undertaking a professional qualification

Transferable skills and competencies

UCL uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out more details on the framework.

Developing results and setting customer expectations

  • Focusing on customer needs and satisfaction. Setting high standards for quality. Monitoring and maintaining quality. Working systematically. Managing quality processes. Maintaining productivity levels. Driving projects to success.

Applying technical expertise.

  • Building technical expertise. Sharing expertise. Using technology resources. Demonstrating physical and manual skills. Demonstrating cross-functional awareness. Demonstrating spatial awareness.

Persuading and influencing

  • Making an impact. Shaping conversations. Appealing to emotions. Promoting ideas. Negotiating and gaining agreement. Dealing with political issues.

UCL Ways of Working

These describe expected behaviours in line with UCL culture and values.  For Ways of Working indicators and steps to development please refer to the Ways of Working website

Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.