Communications & Marketing



All UCL websites should be built in our content management system (CMS) and use the UCL domain name (ucl.ac.uk).

The Digital Presence team in UCL Information Services Division can assist you.

Get help building and optimising a website at UCL

Indigo is UCL's responsive design language and front-end development framework for rapid development and deployment of UCL websites and applications. 

Benefits of Indigo:
  1. It’s responsive – it provides multi-device support, from smart screen to desktop.
  2. It’s fast – rapid prototyping is easy with dozens of elements, styles and patterns to use.
  3. It's creative – it allows for creative design whilst retaining consistent user experience and UCL brand identity.

Find out more about Indigo and Drupal sites in Indigo.

Examples of websites in Indigo:

External websites using the UCL brand

Websites that do not use the UCL domain name should be used only for equal partnerships or projects that involve multiple partners.

In these instances, the UCL logo should be used, not the banner.

If UCL is the lead partner, the website should be built within the UCL CMS and use the UCL domain name.

For permission and guidance on using the UCL logo on external websites, refer to the co-branding guidelines and request permission to use the UCL logo by completing this form.

Examples of external partner websites:

The UCL banner should never be used for websites not using the UCL domain name.