The UCL logo is the most prominent visual representation of our brand, so we need to ensure it is used in the right way.
'UCL', 'University College London' and the UCL banner and logo are registered trademarks. For full details regarding the logo use, please refer to the UCL brand architecture 2021 (PDF).
If you are not a member of UCL staff, you must obtain permission to use the UCL name and/or logos.
*If granted permission to use UCL’s brand identity, you agree to do so in accordance with our terms*
Who can use the UCL brand identity?
UCL staff are expected to use the UCL brand identity, as detailed in our Brand Guidelines, in all UCL-related communications both on and offline.
The UCL brand identity should not be used by staff for non-UCL purposes, such as consultancy or freelance work undertaken on a personal basis.
UCL students can access pre-designed templates for thesis cover and research posters for the purposes of presenting work undertaken at UCL.
Permission may be granted to use pre-designed templates for research participant recruitment purposes. This permission must be requested by a relevant member of UCL staff, usually your supervisor, by completing the Permission Request Form.
Students are not permitted to use or adapt the UCL logo or banner for other items, such as: business cards, student society logos, social media channels, websites or any other promotional materials.
Third parties include any external organisation, partner, subsidiary or client.
We generally do not approve the use of our logo in third-party marketing materials. This includes online and offline advertising collateral.
We ask that our suppliers and clients do not use our logo on promotional pieces, but they can list UCL by name as clients where appropriate and with our permission.
If you're working with UCL on a project or initiative, please ask your UCL contact to request third-party permissions by completing the Official request for use of the UCL logo and name form linked below.
Standards for university level usage
The standard UCL name and logo that refers to the university as a whole should be used for university-level business only. If a partnership is with a specific institute, school, or department, then the appropriate sub-tier of the UCL name and logo should be used.
You can request permission to use the UCL logo and name here.
- If granted permission to use UCL’s brand identity, you will do so in accordance with our terms.
- Permission is granted on a case-by-case basis. Further usage must be granted via subsequent requests.
- Our grant of permission at one point does not prevent us from revoking that permission at a later point.
- You agree that UCL owns its brand and that you will not challenge or attempt to challenge them.
- UCL’s brand identity is provided ‘as is’ and must not be altered in any way.
- You agree to use the UCL brand identity in accordance with our guidelines.
Complete brand terms and conditions
If UCL approves your request to use any UCL trademarks, logos or other distinctive features ("UCL brand identity"), you agree to be bound by the following terms and conditions (the "Agreement").
You agree to comply with the UCL brand guidelines. So long as you do so, and provided that UCL expressly approves your permission request, UCL grants you a non-transferable, non-exclusive, royalty-free limited license to use the UCL brand identity set forth in your corresponding Permission Request Form for the sole purpose and only for the materials set forth therein.
UCL reserves the right in its sole discretion to terminate or modify your permission to display or use the UCL brand identity, and to take action against any use that does not conform to these terms and conditions, infringes any UCL intellectual property or other right, or violates applicable law.
Except as set forth above, nothing herein grants or should be deemed to grant to you any right, title or interest in or to the UCL Brand Identity.
You agree not to challenge or assist others to challenge the UCL brand identity (except to the extent such restriction is prohibited by applicable law), and you agree not to register or attempt to register any sub-brands, domain names, trademarks, trade names, or other distinctive brand features that are confusingly similar to those of UCL.
The UCL brand assets and logos are provided "as is" and must not be altered in any way.
You may not assign your rights or delegate your obligations under this Agreement without UCL’s prior written consent. This Agreement is not intended to benefit, nor shall it be deemed to give rise to, any rights in any third party. This Agreement, the Brand Guidelines, and the Permission Request Form, constitute the entire agreement between the parties with respect to the subject matter hereof.