Communications & Marketing


Getting help

External suppliers 

CAM and Procurement have worked with stakeholders across UCL to identify the best suppliers to provide a variety of creative services - from Brand agencies through to photographers and graphic designers - resulting in a Preferred Supplier List. 

For UCL's list of contracted suppliers, please visit the Creative Services Suppliers page on the Procurement website.

In-house services

Using UCL’s in-house teams (Digital Media Services and the Health Creatives) means there are no issues regarding copyright, image rights, GDPR or future licencing. There are no restrictions on usage and no payment for future usage. If suitable for your project, it is always advisable to contact one of these teams for availability and a quotation.

Both teams are ISD based, and they will happily offer help and advice on all aspects of the creative process.

Digital Media Services

The team provides creative media services to all of UCL, including graphic design, photography, video / audio production, digitisation, illustration, poster and large format print. The team also manages UCL media services such as Imagestore, Live Streaming, Mediacentral, Podcasts (Apple and Soundcloud) and Video Conferencing.

The Digital Media team at UCL have 3 photographers with a broad range of skills and styles. With a unique knowledge of UCL, its environs, people and departments, the team offer a service which is not only creative but also cost-effective. The photographers support the marketing activities of UCL departments and the learning, teaching and research of staff and students. Whether you need a portrait or group photograph taken, photos of an event or imagery for a publication or webpage, the team is here to help.

The Digital Media video production team produce high-definition promotional films, audio podcasts and much more, offering an end-to-end service which starts with planning your project through to filming, editing, review and then distribution. Every project is unique and that’s why we work collaboratively with our clients to ensure that their videos are tailored to an exact brief, delivered on time and on budget. Visit Mediacentral to see the showreel.

Go to Digital Media Services.

Health Creatives

The Health Creatives team provides high quality clinical and general photography, graphic design, video and print services to UCL’s associated NHS Trusts and their UCL partners. The team also works with many UCL departments producing high quality work at an affordable cost. We take time to connect with our clients to understand a projects requirements, challenges and objectives, it is our aim to inspire, enthuse and delight with our standard of work.

Go to Health Creatives.

UCL libraries - Imagestore and Mediacentral

• Imagestore

Imagestore is UCL's central repository for UCL imagery, templates and brand resources.

UCL faculties and departments can request their own archive to share and store their content. Contact the team for further information via imagestore@ucl.ac.uk

UCL News flickr gallery also has a selection of great images, however you should note that some of these images may be subject to license restrictions and permission from the creator may be required before use.

• Mediacentral

Mediacentral is UCL’s video portal, helping users to stream their media to enhance their online presence, in their learning, teaching and research. The use of video greatly helps to improve communications, enhances training, enables greater collaboration and can augment UCL’s marketing activities.

Commissioning design

Whether you are working with an internal design team, or commissioning external designers, they will need a clear and concise brief in order to deliver what you need. They can't read your mind so use the brief to explain as much as possible about what the purpose of your brief is. Spending time on writing the brief also helps you clarify what the aim of the project is and why you are doing it.

It's worth the effort, because you'll end up with a much better result.  They will also need to understand the scope of the work in order to provide you with an estimate. 

As a generic guide, check this UCL creative brief (docx).