Market research

All the work undertaken by the Student Recruitment Marketing team is underpinned by research, which enables us to understand the different markets as well as develop a deep knowledge of the opportunities for all the different subjects offered at UCL.

Support for UCL departments

We use our market research findings and expertise to support departments, including:

• undertaking international recruitment analysis for each faculty
• providing quantitative market research for proposed new degree programmes
• analysing all markets in which we are operational
• providing country briefings covering student recruitment/mobility conditions
• providing advice on qualitative market research.

Key contacts

Lydia Harwood, Data and Research Manager or see the Student Recruitment Marketing staff list for the relevant faculty contact.

Resources

• Request for proposed programme market analysis (docx, 58KB)
• Sample new programme market research reports: 
  • MSc in Developmental and Stem Cell Biology (pdf, 260KB, password protected)
  • Master's in Public Administration (pdf, 450KB, password protected)
• Return on Investment Report 2016/17 (pdf, 8MB, password protected)
• Sample country briefing (pdf, 260KB, password protected)
• International student recruitment Yammer group

Related activity

• Graduate marketing (UK)