Our brand in action
All UCL Brand elements working in concert to amplify every message.
No more 'death by PowerPoint'
Why we love it
- Text large enough to be seen clearly
- Great use of imagery and graphics
- Accessible slides
- Uncluttered
- Consistent use of on-brand typography.
Examples
Video media content
Why we love it
- Use of UCL bookends to open and close the video
- Use of watermark on shorter form content
- Uncluttered
- The message fits the medium
- Use of captions.
Examples
Classy campaigns
Why we love it
- Simple, direct, and to the point
- Powerful typography and imagery
- Advances the brand
- Obviously UCL.
Examples
Social media that connects
Why we love it
- Engaging student-led content
- Celebrates UCL and shares achievements
- Great use of infographics
- Images used are consistent with UCL brand
- Uniform identity — similar imagery used across channels.
Examples
Eye-catching web pages
Why we love it
- The photography used is relevant to the audience and celebrates UCL
- Great use of the colour palette
- Eye-catching and consistent layout making it easier for our audiences to navigate.
Examples
Visual identities with impact
Why we love it
- Impactful identity within Brand guidelines
- Simple and effective use of colour and shapes
- Departments stand out - without falling into the trap of creating a sub logo
- Consistent usage across outputs protects the integrity of the UCL brand.
Examples
Print publications
Why we love it
- Design has accessibility at the forefront
- Good contrast; UCL lettering is clear
- Mixture of solid colours and imagery used
- Iconic photography
Examples
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