Social media profile image

Our logo appears in two different versions for social media. One is designed for platforms that show profile images in a square format; the other, for platforms that show them within a circle.

Example showing the square social media icon alongside a visual showing how it would appear within the channel interface..
The square format works for platforms like LinkedIn.
Example showing the circular social media icon alongside a visual showing how it would appear within the channel interface.
The round format is for platforms like Facebook and Instagram.

The two versions are cropped differently so that the portico symbol feels balanced and clear within each shape. Always use the correct version for the platform.

Warning alert banner.

Our social media profile image is strictly for use on social platforms and must never replace or be used as the UCL logo in any other context.

Using the profile image

All UCL teams, departments and faculties should use the same social media profile image, in the same colour. 

Different channels should not be differentiated by colour. They should be identified instead by the written name, which appears alongside the profile image.

Example showing a social media icon with a circular crop and how department social media channels would show in a search results listing.
UCL accounts should be differentiated by name, not colour.

Get the social media profile image

It's available now in square and round formats on Imagestore.

Go to resources

Key links

Social media
Stylised purple Portico icon

Social media

Social media is an exciting opportunity to reach a wide range of audiences and welcome their different perspectives. Here’s how to represent UCL in a thoughtful and consistent way.

More visual guidelines

Navigate to Logo
UCL logo - UCL in thick white sans lettering with a stylised version of the portico in mid purple all against a dark purple background

Logo

Inspired by the most recognisable feature of our Bloomsbury campus, our logo is designed for clarity and accessibility across print and digital.

Navigate to Co-branding and partnerships
Stylised purple Portico icon

Co-branding and partnerships

We work with numerous partners in lots of different ways. It’s important to represent all parties appropriately, so the relationships are clear in the minds of your audiences.

Navigate to Colour
The main UCL colour palette presented as colour blocks of varying size

Colour

Our signature purple palette is one of our brand’s most powerful ingredients. It should feature prominently in all our communications – not just the logo.

Navigate to Typography
A large capital and lowercase letter 'A' in the UCL font. Shown in dark purple against a light purple background.

Typography

Our brand typeface is unmistakeably UCL: designed especially for us, and according to our founding principle of being accessible to all.

Navigate to Graphic pillars
The graphic pillars - five columns of increasing width looking from left to right

Graphic pillars

Inspired by the graduating pillars in our logo, these graphics represent progress and movement. Use them in any design, from captions and text boxes, to patterns that bring our brand to life.

Navigate to Animations
Three students walking through campus with the purple graphic pillars overlaid

Animations

Wherever you are in UCL, there's a sense of dynamism and possibility. Our animations help you add it to your videos, events and presentations.