Logo
Inspired by the most recognisable feature of our Bloomsbury campus, our logo is designed for clarity and accessibility across print and digital.
Only for use on flagship or permanent projects
Any projects celebrating our bicentenary or promoting related events should
use our UCL200 logo.
Logo guidelines
How to use our full-colour logo, plus single-colour variations, alternative formats, and a version using our full name.
Request the logo
Contact the brand team with your requirements. They'll get back to you as soon as they can.
Why a portico?
Find out about the heritage behind our brand's visual identity, including the iconic building that inspired our logo.
More visual guidelines
Colour
Our signature purple palette is one of our brand’s most powerful ingredients. It should feature prominently in all our communications – not just the logo.
Graphic pillars
Inspired by the graduating pillars in our logo, these graphics represent progress and movement. Use them in any design, from captions and text boxes, to patterns that bring our brand to life.
Typography
Our brand typeface is unmistakeably UCL: designed especially for us, and according to our founding principle of being accessible to all.
Photography
Photography is our window onto life at UCL. Through it, our campus should feel alive, channelling our community and the energy that comes from being at the heart of one of the world's greatest cities.
Animations
Wherever you are in UCL, there's a sense of dynamism and possibility. Our animations help you add it to your videos, events and presentations.