Guides to help you stay on brand

Navigate to Social media
Example of a social media cover image featuring three students in front of the Portico.

Social media

Social media is an exciting opportunity to reach a wide range of audiences and welcome their different perspectives. Here’s how to represent UCL in an engaging and consistent way.

Navigate to Merchandise
Possible logo and graphic pillar designs shown on a notebook, tea towel and tote bag

Merchandise

No brand would be complete without merch. You can now buy UCL200 merchandise or order customised merchandise via the Students' Union.

Navigate to Print
Image showing a stack of printed UCL prospectuses.

Print

How to make sure every flyer, poster or map you print looks professional, polished and a part of UCL.

Navigate to Events
A view from above of the Two Centuries Here exhibition, showing people looking at lit-up cases and exhibits, with a UCL200 logo illuminated in the foreground.

Events

Branding an event creates a sense of community, helping audiences find your event, discover more about UCL - and feel like they belong from "hello".

Emails and newsletters
An image showing our UCL-branded masthead on an email.

Emails and newsletters

All the things to consider when adding our brand to emails or newsletters for students and staff.

Videos and filming
Students walking around campus

Videos and filming

Video is a great way to connect with our audiences and tell UCL's story.

Podcasts
A smartphone showing an image of green circle with a dark purple overlay and the words 'Podcast title here'.

Podcasts

How to brand podcasts consistently, so they're easily findable and instantly recognisable.

Upcoming guides

We’re rolling out our refreshed brand throughout 2026, with the following guides on their way.

  1. Digital screens
  2. Web and apps
  3. Campaigns
  4. On-campus signage

 

Looking for a guide?

Get in touch if you need help using our brand.

UCL logo displayed on a fluttering dark purple flag at the top of a flagpole
Brand team

Brand induction training

UCL staff can sign up to join this online session held monthly on LearnUpon.

Sign up

You might also need

Brand resources
Example of digital backgrounds showing the new logo that will be available to use on video calls

Brand resources

Explore branded templates, our library of brand photography, and other downloadable assets like Teams call backgrounds and video animations.

Find a supplier
Stylised purple Portico icon

Find a supplier

How to get the right creative for your project, whether it’s from external suppliers or in-house teams, image libraries and video platforms.