Using our bicentenary logo

Logo
UCL200 logo of white letter, mid-purple portico icon and number 200 against a dark purple background

Logo

Our bicentenary logo celebrates our history and should be used whenever the anniversary is our focus.

Not sure which logo to use?
UCL200 logo alongside our main logo

Not sure which logo to use?

Work out whether the main logo or UCL200 logo is right for your project.

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More bicentenary visual guidelines

Colour
UCL200 colour palette shown as colour blocks

Colour

For UCL200, heritage blue expands to become a more prominent colour in our colour palette, alongside the signature purple.

Graphics
Examples of the new branding shown on a notebook, social media screen and building banner

Graphics

Our bicentenary graphics are a celebratory visual signature for UCL200, designed to be recognisable across a wide range of communications.

Typography
A large capital and lowercase letter 'A' in the UCL font. Shown in dark purple against a light purple background.

Typography

UCL200 uses the same accessible fonts as our main brand.

The thinking behind the visuals

Navigate to Bicentenary narrative
UCL200 idea of 'Here, history happens' written in heritage blue on a purple background

Bicentenary narrative

Our bicentenary narrative tells of 200 years of progress and bold firsts, with our eyes firmly fixed on the future.

Close up of a UCL blazer showing the UCL crest stitched in heritage blue

About our brand

What's the heritage behind our 'heritage blue'?

Our visual identity has been specially designed to reflect our 200-year history.

Find out more

Main brand

Visual guidelines
Stack of flat purple folders bearing the UCL logo

Visual guidelines

Any permanent, flagship or global project, or co-branded partnership, should use our main brand's visual identity. This practical resource will help you incorporate it.