Brand resources

Explore a suite of brand templates, photography and other assets. We've started with the things most asked for, and will add to them as we hear what our community wants and needs.

Day-to-day resources

Templates
Example of the UCL 200 font and template guidance

Templates

Access a range of UCL-branded templates, from report covers and PowerPoint, to posters and social media posts.

UCL Sans
A large capital and lowercase letter 'A' in the UCL font. Shown in dark purple against a light purple background.

UCL Sans

Bring text to life with our brand font, designed especially for us to be clear and accessible.

Call backgrounds
Example of digital backgrounds showing the new logo that will be available to use on video calls

Call backgrounds

Transform your surroundings into a UCL wonderland (and hide that pile of washing in the background).

Photo library
Smiling student looking behind herself while walking past the UCL Cruciform building

Photo library

Our brand photography captures the energy of our campus and the diversity of our community.

Information alert banner.

Using call backgrounds on Teams or Zoom

Be mindful of other people's needs when it comes to cameras and call backgrounds. If unsure, check UCL’s guidance for

making live sessions and events accessible.

Email resources

UCL email masthead
An image showing our UCL-branded masthead on an email.

UCL email masthead

Download an image for the top of your email newsletter. Available in sizes 500x115, 500x125, and 800x125 pixels.

UCL200 email masthead
An image showing a dark purple masthead with a UCL200 logo on an email.

UCL200 email masthead

An image for the top of any newsletter celebrating our bicentenary. Available in sizes 500x115, 500x125, and 800x125 pixels.

UCL200 email signature
UCL200 email signature mock-up example.

UCL200 email signature

Add our 200th anniversary celebrations to your emails.

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For help with email graphics, formatting, or changing fonts in Outlook, see our guidance on

adding a signature to your emails.

Social media resources

Round profile image
Our circular social media icon

Round profile image

Download our social media profile image in a round format for Facebook and Instagram.

Square profile image
Our square social media icon

Square profile image

Download our social media profile image in a square format for LinkedIn.

Logo animations for video

Simple in and out
Still image from the 'Intro/Outro' animation.

Simple in and out

Open and close shorter videos, social media content, teasers, and advertising.

Long reveal
Still image from the 'End reveal' animation.

Long reveal

Ten-second transition from a video or image into an animated logo.

End ident
Still image from the 'End reveal' animation.

End ident

Cinematic 18-second transition to an animated logo. For the end of medium or long-form videos and recordings.

Living logo
Still image from the 'Living' animation.

Living logo

Loop a silent, animated logo in the background, for example on digital screens, in presentations, or on stage at events.

You may also need

How to use our animations in your videos
Three students walking through campus with the purple graphic pillars overlaid

How to use our animations in your videos

Find out how each animation works, plus the formats and sizes they come in.

Can't see the resource you need?

Contact the brand team with your requirements.

UCL logo displayed on a fluttering dark purple flag at the top of a flagpole
Brand team

Brand induction training

UCL staff can sign up to join this online session held monthly via LearnUpon.

Sign up