Get started
Start with a template
Our ready-made templates help you create on-brand presentations, documents or posters quickly and easily.
Download brand resources
Add a touch of UCL to your day-to-day work, social media, and videos.
Explore brand photography
Our library of photos captures the energy of our campus and the diversity of our community.
Merchandise now available
Get ready to wear your affiliation with pride with UCL200-branded tote bags, notebooks, pens and more.
Get training
Learn to use our brand confidently with this online course for staff via LearnUpon.
Sign upRequest a logo
Get in touch with your requirements and we'll send you the logo that's right for your project.
Contact usExplore our brand guidelines
Visual guidelines
This is your practical resource for incorporating our visual identity into your project, whether you’re designing a poster, building a website, or branding an event.
Our brand voice
As a community, we are grounded, optimistic, global, and open. These four personality traits shape how we speak to our audiences through marketing and comms.
UCL200
2026 is our bicentenary year. Use these guidelines to celebrate this pivotal milestone across campaigns, events, merchandise, social, publications and more.
Updating our brand for our bicentenary
How we got here
Since summer 2023, we’ve listened to more than 7,100 staff, alumni and students across 25 countries to find out what UCL means to them – the people who make it what it is in the first place.
Next steps
It wouldn’t be realistic, or sustainable, to expect everyone to switch to our refreshed brand immediately. So we're taking a phased approach, with full guidance and support.