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Ananya, Behaviour Change MSc

"The programme’s emphasis on applying behavioural science to real-world problems gave me the confidence to pursue impactful research and policy-oriented work."

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Ananya

Who did you find inspiring at UCL and why?

I found my peers from around the world very inspiring during my time at UCL. The diverse perspectives and interactions broadened my understanding of how behavioural science can be applied in various cultural contexts and global settings.

Additionally, Dr Danielle D’Lima and Prof Leslie Gutman were incredibly inspiring as teachers, mentors and researchers whose contribution to this MSc is noteworthy and their support and guidance proved to be a highlight of my academic journey.

What is your fondest memory of your time here?

My fondest memory is collaborating with peers on group projects and discussions during workshops. The intellectually stimulating learning methods and environment at UCL helped me grow both personally and professionally. I also cherished the opportunity to attend guest lectures by leading experts in behavioural science, which has deepened my passion for the field. Studying at the beautiful Print Room Cafe also remains a special memory!

Tell us a bit about the work you're doing now...

Currently, I work as an Analyst/Project Administrator at Mabadiliko CIC. In this role, I directly apply frameworks such as the Behaviour Change Wheel (BCW) and the Theoretical Framework of Acceptability (TFA) to projects aiming to reduce health inequalities in public health settings. For instance, I was recently involved in a community-led diabetes management program for Black and South-Asian communities in south east London.

How did your UCL degree help you get to where you are now?

The MSc Behaviour Change programme equipped me with a solid theoretical foundation in frameworks like the Behaviour Change Wheel (BCW) and Theoretical Domains Framework (TDF), which I have been able to directly apply to many projects. It also provided practical skills in intervention design, qualitative analysis, and systematic reviews, which have been invaluable in my current and previous roles. The programme’s emphasis on applying behavioural science to real-world problems gave me the confidence to pursue impactful research and policy-oriented work.

What have been your career highlights?

One of my key career highlights has been my work at Mabadiliko CIC, where I get to apply behaviour science to real-world challenges. Another highlight was my role as a Behavioural Analyst for the London Boroughs of Hounslow and Camden, where I conducted an evidence review on youth vaping behaviours. Finally, my MSc research project publication in JMIR Human Factors on barriers and facilitators to moderating online mental health services for young people is a personal achievement.

What would be your advice for current students?

My advice would be to fully immerse yourself in the opportunities available at UCL; engage actively with workshops, seminars, and networking events. Don’t hesitate to reach out to professors or peers for guidance, and be open to different ways of working and learning. Also, focus on developing both theoretical knowledge and practical skills, as they complement each other when tackling real-world challenges. Lastly, be open to exploring interdisciplinary applications of behaviour change as you never know where it might lead!

Find out more about the Behaviour Change MSc

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