My lab uses neuroscience methods to better understand the brain activity and physiological responses of consumers when they are exposed to different stimuli, such as products, advertisements, prices, or brands. By doing so, we hope to gain insights into the subconscious and emotional factors that influence consumer behaviour and decision making. We use a set of non-invasive tools including fMRI, biometric sensors, and behavioural experiments with an emphasis on how the information can be applied to real-world problems.
Click here to visit the Neuroscience of Language Lab websitePrincipal investigator
Joseph DevlinProfessor of Cognitive Neuroscience, Faculty of Brain Sciencesjoe.devlin@ucl.ac.uk
0207 679 5414
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Sofia Gumilevskaya
PhD Student
Emmanuel MahieuxPhD student and Enterprise Demonstrator
Stathis KefallonitisMPhil student & researcher
Richard Li
PhD Student
