Consumer Neuroscience
A 2-day in-person masterclass for business professionals interested in applying the newest insights from neuroscience to solve real-world business problems.
Next workshop: 6-7 November 2025
It has absolutely improved the way I am going to approach a number of areas of my business. I highly recommend it.
This course really opened my eyes on what role neuroscience can play on my marketing strategy through the full funnel, from awareness to loyalty. The content is fantastic and the instructors make it incredibly engaging. I'd totally recommend this course if you're in any role for which understanding human behaviour is important.
The workshop
This 2-day in-person workshop offers a challenging and broad learning experience in consumer neuroscience. Each day, UCL scientists will take you through a mix of talks, discussions, and hands-on demonstrations of the latest research technologies. You will learn how the tools of neuroscience can take your understanding of human behaviour to a new level. A growing number of businesses are realising the business potential of recent discoveries in the functioning of the human brain and mind. You will learn to apply key insights to everyday problems in your organisation in order to set your business ahead of the others. After the course is done, you'll have full access to hours of online videos and other course content that build on the topics discussed.
Topics covered:
- The limitations of traditional marketing research methods
- How neuroscience can predict market outcomes
- Debunking neuro-myths
- How do biases shape our behaviour and what are some of their commercial implications
- Practical neuromarketing advice
- How to leverage the “seductive allure of neuroscience”
When and where?
The Next workshop will be on 6-7 November 2025.
This 2-day in-person workshop will be offered at the Mary Ward House 5-7 Tavistock Place, London, WC1H 9SN. Nearby tube stations include Euston (0.3 miles), Russell Square (0.6 miles), and Kings Cross (1.0 miles).
This workshop is aimed at people who:
- Occupy consumer-facing roles
- Strategists
- Brand-managers
- C-suite execs making strategic decisions
- Anyone designing behaviour-change interventions, including policy makers
- Market researchers, both agency- and client-side
- Arm yourself with cutting-edge and applicable insights from experts in neuroscience
- Spot the difference between neuroscience and neurobollocks
- Explore new ways to problem-solve
- Set up and manage a research programme to learn more about the brains of your consumers
- Developing neuro-forecasting expertise
- Enhance your consumer models
- Build your network with professionals from diverse sectors
- Explore new business ideas and potential collaborations with neuroscience experts
- Get an edge in the industry by being the first to harness insights from neuroscience and behavioural science
- Receive a Certificate of Participation upon completion
Day 1 9.30-5pm
- Introduction to consumer neuroscience
- Human biases and the limitations of traditional marketing research methods
- The brain of the consumer, neuroanatomy and important biomarkers
- Neuro-focus groups and neuro-forecasting
Day 2. 9.30-5pm
- Emotions, arousal, and measuring the customer experience
- Neuroscience as marketing and PR
- Practical neuromarketing, best practices for managing your own research programme
- Ethical considerations and data privacy
- Future directions
Includes tea, coffee, and water throughout both days, plus a vegetarian lunch.
CURRENT OFFERS:
Early Bird: £1,270 (-15%)
Early Bird + Alumni / Former CM Attendee / group booking of 5+: £1,120 (-25%)
BOOK NOW
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Fees applicable once the Early Bird offer expires:
Standard Rate: £1,495
Standard Rates Alumni / Former CM Attendee / group booking of 5+: £1,375 (-10%)
Contact Changing Minds for registration queries.
Yvonne O'Hara: "This course is perfect for anyone interested in how the brain works and how to apply neuroscience to real-life business problems and challenges. It's an engaging and thought provoking two days with insights and studies that can easily be applied to challenges businesses face. I highly recommend it." Yvonne most enjoyed that "Joe and Daniel are experts in their field and brilliant at breaking down concepts into everyday language and applying it to real life experiences. They were engaging presenters and responsive to questions in the room. They established rapport easily with everyone, and I particularly liked the warm welcome on day 1 as it really set the tone for a day of learning and lively debate."
Nohelia: "This course really opened my eyes on what role neuroscience can play on my marketing strategy through the full funnel, from awareness to loyalty. The content is fantastic and the instructors make it incredibly engaging. I'd totally recommend this course if you're in any role for which understanding human behaviour is important."
Giulia Panozzo, neuroscientist: "The Changing Minds workshop was exceptionally run, an opportunity for participants from different backgrounds to learn more about integrating consumer neuroscience in our daily work without falling victim to the common misconceptions and 'neuromyths' that sometimes come with this kind of discussions. I definitely came away with more ideas and exciting projects I plan to run for my clients!" Giulia most enjoyed 'The fact it was fostering active discussions and it didn't come across as a sales pitch like many other courses unfortunately do - it was genuinely very useful."
Mary Joseph: "The two-day course was insightful and engaging and debunked a few myths. I learned so much by just listening to other participants as well. Some of the challenges they faced in their lines of work were similar to mine. I was taken aback at just how quietly (the factors that cause) bias and prejudice can creep in. It made me rethink the way I work and interact with people. It was thoughtful of the instructors to ask us to put down what we were looking for in the course, on day one, and tailor day two to our needs".
Jaimie Grosset, The Lane Agency: "A fantastically fascinating workshop, filled with thought provoking questions and real-world case studies. The course was interactive and very open to the collective group's questions and discussion points, making it highly engaging and enjoyable. The Professors managed to bridge the gap between academia and business/marketing very well, showing the strength in collaboration and knowledge sharing…It was thoroughly enjoyable and interesting to hear from the specialist areas and what form of application this can take."
Andy Butterfield, UK CX Lead, Salesforce: "Fantastic Course, it gave me great insight into consumer behaviour using stories and detailed explanations. It has absolutely improved the way I am going to approach a number of areas of my business. I highly recommend it."
Meet the tutors
Prof Joe Devlin
Joe received his PhD in artificial intelligence but found himself more interested in how human minds work, becoming a leading researcher in how the brain processes language. Companies Joe has worked with include Audible, CNN, JWT and Vue Cinema, and he runs regular workshops on neuroscience and consumer decision-making.
Email: joe.devlin@ucl.ac.uk
Prof Daniel Richardson
Daniel's work examines how people's thought processes are related to those around them and how social context can affect behaviour. He is the author of two popular science books: Man vs Mind: Everyday Psychology Explained and Social Psychology for Dummies , and has helped companies such as Audible, Heineken, and Vue Cinema to understand consumer experience.
Email: daniel.richardson@ucl.ac.uk
