Experimental Psychology Seminar - Sarah Dryhurst, UCL
Dr Sarah Dryhurst, UCL, joins us to discuss effective communication of risk and uncertainty in the context of disaster mitigation. Drawing on examples from hazards such as earthquakes, infectious diseases, this talk will discuss the challenges and best practices in risk communication for informed decision making.
Experimental Psychology Seminar - Sarah Dryhurst, UCL
05 Mar 2024, 13:00 – 15:00
Venue:
25 Gordon Street , Room 500 - Maths (5th Floor)
You can also join via Zoom :
https://ucl.zoom.us/j/91981488037?pwd=bjl0eHZuam1JcVQraWd5UGFBZlh0Zz09
Meeting ID: 919 8148 8037
Passcode: 810098
Title :
Communicating risk and uncertainty: What works?
Abstract :
The effective communication of risk and uncertainty is key to successful disaster risk reduction. However, communicating risk in a comprehensible and actionable way to both public and policy makers is challenging. So what is the “right way” to communicate risk? Drawing on examples from hazards such as earthquakes, infectious diseases and CBRN, this talk will discuss why the communication of risk is so tricky, and present some rules of thumb for communicating risk and uncertainty in a way that facilitates informed decision making.
Sarah Dryhurst
Lecturer in Risk Perception and Risk Communication
University College London
Sarah Dryhurst is a Lecturer in Risk Perception and Risk Communication at the UCL Institute for Risk and Disaster Reduction. She researches how people understand and respond to communications of risk and uncertainty across domains, from climate change to earthquakes to COVID, and how misinformation may influence how people think about these issues and act in response to them. Prior to joining IRDR, Sarah was a Research Associate at the Winton Centre for Risk and Evidence Communication at the University of Cambridge.