CBC Online Conference 2020

#cbconf2020 provided a unique opportunity to reimagine our in-person conference to create an online and engaging event. The conference inspired delegates to explore opportunities for interaction across academic disciplines and sectors on the topics of digital health and behaviour change. Through the delivery of advanced event materials and live sessions, #cbcconf2020 saw the exchange of expertise and information between those producing knowledge and those applying that knowledge to solve real-world problems.

View:

• Keynote speakers and invited panel discussion
• Full programme
• Oral (paper) speaker list
• Poster speaker list
• Symposia and panel discussion speaker list

Keynote Talks

We hosted three outstanding international keynote talks from Professor Wendy Wood, Professor Heleen Riper and Dr Rachel Carey. To watch the full presentations from the live event, click the links below.

Dr Rachel Carey (Chief Scientist, Zinc)

Start- ups as experiments: a behavioural science approach

Startups as experiments: A behavioural science approach

New startups can provide a range of opportunities for behavioural science. This talk will explore how new ventures can adopt a more systematic approach to behavioural science, and how we can maximise their potential to improve health and advance knowledge.

Dr Rachel Carey is Chief Scientist at Zinc, where her work centres on maximising the R&D potential of new start-ups – translating existing evidence and creating new collaborative research opportunities. In recent years Rachel has carved out a career path at the intersection of academia and industry. She joined the UCL Centre for Behaviour Change in 2014, where she led the Theories and Techniques of Behaviour Change Project. After leaving her academic post, she joined Bupa’s clinical team as Senior Behaviour Change Research Advisor, where she led a collaborative programme of work with UCL and delivered training workshops internationally. Since joining Zinc in 2017, she has helped to shape over 30 new mission-driven start-ups, exercising her passion for combining behavioural science with creative design, emerging technologies, and entrepreneurship. In 2019 she was awarded funding to build and lead a new interdisciplinary R&D team at Zinc. In her honorary role at UCL she continues to deliver training and teaching in behavioural science, transport psychology, and digital health.

Professor Wendy Wood (Provost Professor of Psychology and Business, University of Southern California)

Why don’t we stick with behaviour change?

People are pretty good at changing their behavior in the short term. After deciding to eat more healthfully, most of us can forgo dessert tonight. The challenge comes over time, as few of us stick with that decision. In this talk, I will argue that habits are a central reason for this failure. Although people naturally persist by forming habits, it’s not easy to understand how habits work. In fact, we may know least about the actions that we do most often. I explain the basic features of habit formation and change and then present research on how people understand their own habits.

Wendy Wood is the Provost Professor of Psychology and Business at the University of Southern California. Her research addresses the ways that habits guide behaviour - and why they are so difficult to break. Her 2019 book Good Habits, Bad Habits was published by FSG/Pan MacMillan. In the past Dr Wood has served as Texas A&M University’s Associate Vice President for Research, Duke University’s Co-Director of Social Science Research Institute, and University of Southern California’s Vice Dean of Social Sciences. Dr. Wood is a Fellow of the American Psychological Association, the American Psychological Society, Society for Experimental Social Psychology, and a founding member of the Society for Research Synthesis Methodology. She was president of the Society for Personality and Social Psychology and has served as editor of numerous journals including Behavioral Science and Policy, Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, and Personality and Social Psychology Review. She has published over 100 articles, and her research has received numerous awards and distinctions.

Abstracts

Authors were encouraged to upload their presentation slides and posters to the Open Science Framework event page for the conference.

Committee Members

The CBC would like to thank the members of the International Advisory Board, Scientific, and Organising Committees for their valuable contributions in steering the conference and organising programme. 

A special thank you to our conference Scientific Co-Chairs, Dr Felix Naughton and Dr Sarah Jackson.