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New paper: applying COM-B to carbon footprint reports generated by digital banking apps
4 June 2025
"This carbon footprint calculator may more effectively inspire long-term user engagement and ultimately pro-environmental behaviour change while holding companies accountable."
A new paper has been published in the Management of Environmental Quality by MSc Behaviour Change alumna, Marilena Schnorrenberg. Using the COM-B model, the study investigated the barriers and facilitators to engage with carbon footprint reports delivered via digital banking apps.
The work highlights the opportunity for banks and fintech companies to embed behavioural science in their strategies - helping people to take meaningful action for the planet.
Supervised by: Vivi Antonopoulou & Sabrina Gill.
Image: Examples of the CFR technology provided by Envaluate that was included in the survey. Source: Figure created by authors.