Influencing decision-making and motivation
01 July 2025, 10:00 am–4:00 pm

Registrations are now open for this advanced module on 'Influencing decision-making and motivation', which will take place online on 1 July 2025.
Event Information
Open to
- All
Availability
- Yes
Organiser
-
Centre for Behaviour Change
Decision-making and motivation are key drivers of human behaviour. We make decisions all the time, from the everyday (What shall I eat for breakfast?) to the momentous (Shall I take my country to war?). Robert West, a founder of the PRIME Theory of motivation and the COM-B model of behaviour will provide participants with a new framework for understanding decision-making and guide participants step-by-step on a tour of human motivation and how it can be influenced through education, persuasion, reward, punishment, imitation, rules, environmental cues, emotional support and by training habits and self-regulation skills. The module will be interactive and include plenty of time for discussion. It will use real-world examples of decisions, and provide a toolkit for analysing these and wider motivations with a view to influencing them.
Date: 1 July 2025
Time: On Zoom from 10am-4pm, with 30 minutes for lunch and 15-minute breaks in the morning and afternoon.
Facilitator: Professor Robert West
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