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Behaviour Change Conference 2025

Our conferences bring together industry, academia, government and the third sector to discuss the applicability of behaviour change to the most up to date global topics.

Conference banner join us in Lisbon 2-3 April 2025

Key information

The conference will take place in Lisbon on 2 and 3 April 2025, with pre-conference workshops, sessions and networking on 1 April.

Registration for online attendance is open via the UCL store.

We have closed bookings for in-person attendance as we are at full capacity.

Details of the sessions on 1 April, including workshops, are now available on our pre-conference page.

We are delighted to announce that the 9th International Conference from the UCL Centre for Behaviour Change will be held in partnership with the Behavioural Sciences Group at the NOVA National School of Public Health.

The 2025 conference will take place in Lisbon, Portugal at the NOVA National School of Public Health. You can find suggestions for accommodation on our accommodation page.

There will also be an online option, which will allow virtual attendees to watch the sessions live.

Registration fees for the conference

Standard fees:

Attendee categoryFormatGBPEuros
Students & LMIC*In-person£210

€ 262.50

 Online£90€ 112.50
University Staff & Third Sector/CharitiesIn-person£340€ 425.00
 Online£120€ 150.00
Small Companies (1-49 Employees & Start-ups)In-person£340€ 435.00
 Online£120€ 150.00
Public SectorIn-person£450€ 562.50
 Online£120€ 150.00
Medium Companies (50-199 Employees)In-person£450€ 562.50
 Online£150€ 187.50
Large Companies (200+ Employees)In-person£550€ 687.50
 Online£190€ 237.50
Scientific CommitteeIn-person£170€ 212.50
 Online£60€ 75.00

*Low, middle income countries (LMIC) Discount: to be eligible, participants must work for an organisation that has its administrative offices based in an LMIC, or be employed by an organisation and live in an LMIC. This includes university staff and students from LMIC. LMIC List of Countries (Wellcome Trust)

Please note that the price in Euros is indicative only - based on the exchange rate from the UK Government Consular rate of exchange for October 2024 (£1: €1.25)

Book your place


Programme

Timings

Day 1, Wednesday 2 April

Registration is from 08:00, or to save time you can register in advance at the pre-conference day on 1 April. The day will begin with the opening ceremony at 09:00. Conference sessions will finish at around 18:00, followed by a networking reception.

Day 2, Thursday 3 April

Registration is from 08:30; the day will begin with a keynote talk at 09:00. The conference will close at around 18:00, followed by a farewell drink for those able to stay.

Thematic areas
  • Health behaviour change - behaviour change for improving health and wellbeing
  • Climate change and sustainability - behaviour change for preserving the environment, mitigating negative consequences of climate change and ensuring sustainable development
  • Advancing behavioural science and its application - innovations in behaviour change theory, design, measurement and other methodologies, as well as critical issues in its advancement and application
  • Digital technologies - the use of information technology, social media, or mobile and wireless technologies in behaviour change research and interventions
  • Applications of behavioural science to policy and practice - theory, methods, and evidence to promote the implementation of research findings into health and other services, such as routine work with patients, family members, schools, communities, or organisational or policy contexts
  • Inequalities and inclusiveness - impact of inequalities on behaviour and associated outcomes, and how to tackle such effects, including inclusiveness approaches

Keynote speakers

We are delighted to announce our keynotes for the conference:

The who and how of embedded behavioural research and practice

Professor Lucie Byrne-Davis & Professor Jo Hart (University of Manchester)

Keynote Prof Lucie Byrne and Jo Hart
More than ever, people are asking for answers to tricky behavioural problems that cause or sustain challenges to human health. Across the world, organisations are tasked with tackling these problems and are recognising that expertise in behavioural science might maximise their chances. There are tools, methods and theories that can be used and a growing consensus around some of these. In this presentation, we will discuss our experiences of, and research on, working with public health teams and health partnerships across the world, to mobilise and conduct behavioural research. We will ask how we can do this optimally. 

Find out more in our short interview with Lucie and Jo.


Achieving behaviour change through communications

Professor Robert West (University College London)

Keynote Prof Robert West
Communications campaigns (‘comms’) play a key role in behaviour change, whether it be through TV, social media, emails, radio, leaflets, articles, videos, podcasts, art, chatbots, conversations or other channels. This keynote will discuss how to plan a comms campaign using the Capability, Opportunity, Motivation-Behaviour (COM-B) framework to decide what to target and what behaviour change techniques are best suited to this kind of intervention. It will go on to explore how to bridge the gap between the choice of behaviour change techniques and generation of specific ‘messaging’ using the creative process and whether and how AI can help with this. 

 A System Issue: Interdependence for Health 

Professor Vera Araújo Soares (Heidelberg University) 

Vera Araujo Soare keynote speaker
Our society is facing wicked system-wide problems; of particular concern is the health of our planet and its link to population health. Climate change, heat waves and pollution are increasing morbidity, mortality and disease (ecosyndemics). A false dichotomy exists between complex systems and individual-level approaches to population health. Intervention development needs a stepped approach, with user engagement and co-design. This keynote will discuss research gaps and opportunities for new and existing behavioural research to develop interventions that target different layers within a system. This will be vital to achieve good health and wellbeing globally, a United Nations’ Sustainable Development Goal.

Submissions to the conference

Our call for abstracts and proposals for workshops and creative ideation sessions has now closed and authors have been notified of the outcome.


Committees

We are very grateful to have the following members on our committees for the 2025 conference:

Scientific Committee 2025

Co-chairs:

  • Dr Fabiana Lorencatto (The UCL Centre for Behaviour Change, UK)
  • Dr Marta Marques (NOVA National School of Public Health, Portugal)

Committee members:

  • Dr Miguel Arriaga (Portuguese Directorate-General of Health, Portugal)
  • Dr Sadie Boniface (The UCL Centre for Behaviour Change, UK)
  • Dr Oscar Castro (Singapore-ETH Centre, Singapore)
  • Professor Angel Chater (University of Bedfordshire & The UCL Centre for Behaviour Change, UK)
  • Dr Talea Cornelius (Columbia University, USA)
  • Dr Cristina Godinho (NOVA National School of Public Health, Portugal)
  • Dr Keegan Knittle (University of Jyväskylä, Finland)
  • Professor Felix Naughton (University of East Anglia, UK)
  • Dr Olga Perski (Tampere University, Finland)
  • Professor Manuel Armayones Ruiz (Universitat Oberta de Catalunya, Spain)
  • Dr Eline Smit (University of Amsterdam, the Netherlands)
  • Dr Elaine Toomey (University of Galway, Ireland)
  • Professor Jane Walsh (University of Galway, Ireland)
  • Dr Rosie Webster (ZINC, UK)
Organising Commitee 2025
  • Dr Fabiana Lorencatto (The UCL Centre for Behaviour Change, UK)
  • Dr Marta Marques (NOVA National School of Public Health, Portugal)
  • Professor Susan Michie (The UCL Centre for Behaviour Change, UK)
  • Maiara Moreto (NOVA National School of Public Health, Portugal)
  • Isabelle Olson (The UCL Centre for Behaviour Change, UK)
  • Carolina Silva (Trinity College Dublin & NOVA National School of Public Health, Portugal)
  • Dr Cristina Godinho (NOVA National School of Public Health, Portugal)
  • Aaliyah Boornois (NOVA National School of Public Health, Portugal)