Centre for Behaviour Change


ABC Guides

Achieving behaviour change: A guide for local government and partners

Commissioned by Public Health England's Behavioural Insights team (PHEBI), the CBC is excited to announce the completion of user-friendly guides to using the Behaviour Change Wheel, aimed at national and local government.

The new guide provides a structured approach and can be used to help:

  1. develop behaviour change interventions,
  2. build on modify existing interventions, and
  3. choose from existing or planned interventions.

You can download a copy of the guide here: