Centre for Behaviour Change


ABC Guides

Achieving behaviour change: A guide for local government and partners

Commissioned by Public Health England's Behavioural Insights team (PHEBI), the CBC is excited to announce the completion of user-friendly guides to using the Behaviour Change Wheel, aimed at national and local government.

The new guide can be used to help:

  1. develop behaviour change interventions,
  2. build on modify existing interventions, and
  3. choose from existing or planned interventions.

Many of the goals of local government and partners depend on the behaviours of those who live and work in the local area. This new guide provides a structured approach for stakeholders to harness the potential of behaviour change when working towards such goals, with a specific focus on the Behaviour Change Wheel.

You can download a copy of the guide here: