The world is facing immense challenges around climate change, health inequities, and digital disruption. The question is how to transform these challenges into opportunities for the public and private sectors to invest, innovate, and collaborate like they have never done before. This economic activity can lead to inclusive and sustainable growth with the rewards being shared equitably between all economic actors.
The UCL Institute for Innovation and Public Purpose (IIPP) argues for a new 21st-century approach to industrial and innovation policy, one that puts public value creation at the heart of policymaking and emphasises the need for governments to shape and co-create markets, not just fix them. Through well-defined goals, or ‘missions’, policymakers can determine the direction of growth, coordinate action across different ministries and sectors, and shape new markets, industrial landscapes, and national innovation systems.
The IIPP Mission-Oriented Policy Hub builds on the institute’s seven years of global work with governments to shape what mission-oriented statecraft looks like in practice. It offers an overview of the institute’s work with governments partners—on opportunities ranging from healthy and sustainable housing estates in Camden Council to the ecological transition in Brazil—that are advancing new approaches to bring economic, social, and environmental policy goals into alignment at the centre of their growth strategies.
1. Missions help to direct an economy to achieve cross-sectoral, economy-wide goals.
Mission-oriented industrial and innovation policy offers a new approach to achieving directed economic growth. Instead of focusing on sectors, technologies, or firms (the “old” industrial policy), a mission-oriented approach begins by identifying the most pressing societal challenges that require system-wide transformation before breaking them down into manageable policy pathways. Governments can organize production, distribution, and consumption patterns across various sectors to deliver on these priorities. For example, to tackle the climate crisis, a green industrial policy can help transform every sector in our economy, from mining and energy to transportation and manufacturing. Growth is not the mission, it is the outcome of well-designed mission-oriented policies that catalyse new public and private sector investment and galvanise economy-wide innovation.
2. Missions can follow five key criteria
- Be bold, inspirational with wide societal relevance: Missions can help engage the public. They make clear that through ambitious, bold action, solutions can be developed that can have an impact on people’s daily lives.
- Set a clear direction — targeted, measurable, and time-bound: Missions need to be very clearly framed. Specific targets can help enable long-term investments, and these can either be formulated in binary ways (as clearly as whether man has reached the Moon and returned back safely) or quantified (as clearly as whether a certain percentage reduction in carbon emissions against a baseline has been reached across manufacturing).
- Be ambitious but realistic: Mission objectives should be set in an ambitious manner (taking risks), centred on research and innovation activities across the entire innovation chain, including the feedback effects between basic and applied research.
- Encourage cross-disciplinary, cross-sectoral, and cross-actor innovation: Framed in a cross-sectoral way, missions can spark activity across, and among, multiple scientific disciplines (including social sciences and humanities), across different industrial sectors (e.g. transport, nutrition, health, services), and different types of actors (public, private, third sector, civil society organisations).
- Involve multiple, bottom-up solutions: Societal missions are not achievable by a single development path, or by a single technology- and instead can help crowd in different types of solutions.
Europe’s mission for a plastic-free ocean (2018)
Barbados’s mission to tackle the climate crisis (2023)
A mission-oriented approach to housing (2023)
Reference: Mazzucato, M. (2018). Mission-oriented research & innovation in the European Union. https://op.europa.eu/en/publication-detail/-/publication/5b2811d1-16be-11e8-9253-01aa75ed71a1/language-en
Reference: Mazzucato, M (2023). A Mission-Oriented Strategy for Inclusive and Sustainable Economic Growth in Barbados. UCL Institute for Innovation and Public Purpose, Policy Report 2023/05. Available at: https://www.ucl.ac.uk/bartlett/public-purpose/Barbados Policy Report 2023
Reference: Mazzucato, M. and Farha, L. (2023). The right to housing: A mission-oriented and human rights-based approach. Council on Urban Initiatives. (CUI WP 2023-01). UCL Institute for Innovation and Public Purpose, Working Paper Series. (IIPP WP 2023-07). Available at: https://www.ucl.ac.uk/bartlett/public-purpose/publications/2023/may/right-housing-mission-oriented-and-human-rights-based-approach
- Op-Eds
- Starmer needs optimism to beat the black hole — not fear | The Times | Mariana Mazzucato
- Policy With A Purpose | F&D Magazine | Mariana Mazzucato
- Britain needs to grow again | The New Statesman | Mariana Mazzucato
- To succeed, Keir Starmer needs to be much more than “business friendly”: Labour should forge a new settlement that prioritises the common good over private profit | The New Statesman | Mariana Mazzucato
- The star economist who inspired Sir Keir Starmer’s ‘missions’: Mariana Mazzucato on her interventionist arguments Labour plans to enact | The Telegraph | Matt Olivier
- This is a bold opportunity to refocus Australia’s economy | Financial Review | Mariana Mazzucato
- What Mission-Driven Government Means | Project Syndicate | Mariana Mazzucato and Rainer Kattel
- Latin America’s private sector is failing the region, economist Mazzucato warns: UCL professor and consultant criticises ‘parasitic’ relationship between business and state | Financial Times | Michael Stott
- Biden’s Incomplete Industrial Policy : How to Finish Building an Economy That Works for Everyone | Foreign Affairs | Mariana Mazzucato and Sarah Doyle
- A Progressive Green Growth Narrative | Project Syndicate | Mariana Mazzucato
- Industrial strategy demands a new deal with the private sector | Financial Times | Mariana Mazzucato
- How to Make the Green Economy a Just Economy: Lessons From the U.S. Autoworkers’ Strike | Foreign Affairs | Mariana Mazzucato and Damon Silvers
- Journal Articles
- The inclusive entrepreneurial state: collective wealth creation and distribution | Mariana Mazzucato | Forthcoming
- Beyond Outsourcing: Re-embedding the State in Public Value Production | Mariana Mazzucato and Rosie Collington | Forthcoming
- Extending the Sustainable Development Goals to 2050 – a road map | Mariana Mazzucato, Francesco Fuso Nerini, Johan Rockström, Harro van Asselt, Jim W. Hall, Stelvia Matos, Åsa Persson, Benjamin Sovacool, Ricardo Vinuesa and Jeffrey Sachs | 2024
- Measuring the macroeconomic responses to public investment in innovation: evidence from OECD countries | Mariana Mazzucato, Giovanna Ciaffi and Matteo Deleidi | 2024
- Governing the economics of the common good : from correcting market failures to shaping the economy to meet bold objectives | Mariana Mazzucato | 2023
- ARPA-H Could Offer Taxpayers a Fairer Shake | Mariana Mazzucato and Travis Whitfill | 2023
- Mapping modern economic rents: the good, the bad and the grey areas | Mariana Mazzucato, Josh Ryan-Collins and Griorgos Gouzoulis | 2023
- Mission-Oriented Policies and the ‘Entrepreneurial State’ at Work: An Agent-Based Exploration | Mariana Mazzucato, Giovanni Dosi, Francesco Lamperti, Mauro Napoletano and Andrea Roventini | 2023
- Collective value creation: a new approach to stakeholder value | Mariana Mazzucato | 2022
- Financing the Green New Deal | Mariana Mazzucato | 2022
- Putting value creation back into ‘public value’: From market-fixing to market-shaping | Mariana Mazzucato and Josh Ryan-Collins | 2022
- Industrial policies and the competition for low-carbon manufacturing | Gregor Semieniuk | 2022
- Public Purpose | Mariana Mazzucato | 2021
- Bringing Production Back into Development: An introduction | Antonio Andreoni | 2021
- Directed innovation policies and the supermultiplier: An empirical assessment of mission-oriented policies in the US economy | Mariana Mazzucato and Matteo Deleidi | 2021
- Grand Challenges, Industrial Policy and Public Value | Rainer Kattel and Mariana Mazzucato | 2020 Industrial Policy in the 21st Century | Antonio Andreoni | 2020
- Challenge-Driven Innovation Policy: Towards a New Policy Toolkit | Mariana Mazzucato, Rainer Kattel and Josh Ryan-Collins | 2020
- Socializing the risks and rewards of public investments: Economic, policy, and legal issues | Mariana Mazzucato and Andrea Laplane | 2020
- The green transition: public policy, finance and the role of the State | Mariana Mazzucato, Francesco Lamperti, Andrea Roventini and Gregor Semieniuk | 2019
- Putting austerity to bed: Technical progress, aggregate demand and the supermultiplier | Mariana Mazzucato and Matteo Deleidi | 2019
- The evolution of mission-oriented policies: Exploring changing market creating policies in the US and European space sector | Mariana Mazzucato and Douglas K.R. Robinson | 2019
- Mission Oriented Innovation Policy: Challenges and Opportunities | Mariana Mazzucato | 2018
- Mission-oriented innovation policy and dynamic capabilities in the public sector | Mariana Mazzucato and Rainer Kattel | 2018
- From Market Fixing to Market-Creating: A new framework for innovation policy | Mariana Mazzucato | 2016
- Which Industrial Policy Does Europe Need? | Mariana Mazzucato | 2015
- Working Papers
- Industrial Policy with Conditionalities: A Taxonomy and Sample Cases | Mariana Mazzucato and Dani Rodrik | 3 October 2023
- How can South Africa advance a new energy paradigm? A mission-oriented approach to megaprojects | Antonio Andreoni, Kenneth Creamer, Mariana Mazzucato and Grové Steyn | 21 March 2022
- Governing finance to support the net-zero transition: Lessons from successful industrialisations | Olga Mikheeva and Josh Ryan-Collins | 21 January 2022
- Lesson from the past 21st century systems of state-owned enterprises | Simone Gasperin | 15 April 2021
- Deindustrialisation reconsidered: Structural shifts and sectoral heterogeneity | Fiona Tregenna and Antonio Andreoni | 15 July 2020
- Industrial policy: A long-term perspective and overview of theoretical arguments | Erik S. Reinert | 17 June 2020
- Socialising the risks and rewards of public investments: Economic, policy and legal issues | Andrea Laplane and Mariana Mazzucato | 7 November 2019
- Putting value creation back into 'public value': from market-fixing to market-shaping | Mariana Mazzucato and Josh Ryan-Collins | 3 June 2019
- The economics of change: Policy and appraisal for missions, market shaping and public purpose | Rainer Kattel, Mariana Mazzucato, Josh Ryan-Collins and Simon Sharpe | 31 July 2018
3. The governance of missions is crucial. Here are five basic principles:
- Outcomes-oriented policy design: A mission-oriented approach requires a new outcomes-oriented industrial policy framework – one that begins with the challenge, breaks it down into concrete missions, coordinate inter-ministerial and cross-sectoral action, and foster bottom-up solutions.
- Strategic tools and institutions: This means redesigning all tools and institutions in the government’s arsenal to play a role in tackling the mission, including strategic procurement, mission-oriented public development banks, and intellectual property rights.
- New social contract: Missions can help design a new deal between government, business, and labour – one that recognises all economic actors as value creators and shares the risks and rewards of this contribution using tools such as conditionalities.
- Co-creation and participation: Community engagement and stakeholder relationships play a central role in ensuring industrial policy builds local and regional trust and brings citizens along in the economic transformation.
- Dynamic capabilities: To shift from a market fixing to a market shaping mindset, the public sector and public servants require long-term capacities and dynamic capabilities to foster mission-oriented thinking, risk-taking, and experimentation.
4. Here are the key reports we have written on these five basic principles:
- Public finance: The quality of finance is just as important as the quantity. Public funds and public banks can be powerful tools for directing finance towards tackling big challenges, crowding in private sector finance oriented around missions, and providing the long-term, patient finance that is needed to support innovation through portfolio-based investments. Missions demand capable financial bureaucracies to steer finance towards meeting policy goals and measure the spillovers along the way.
- Procurement: A significant portion of government expenditure resides in procurement budgets, which makes these powerful vehicles for shaping and creating markets. The state’s purchasing power can create market demand for products and services that align with its missions and can incentivize industrial transformation through conditions related to areas such as climate, health, and fair labour practices, alongside existing efforts to involve small businesses and include geographic criteria.
- Capabilities: Missions demand creative, dynamic capabilities within government in order to, for example, anticipate, adapt, and learn within and across organizations; design tools, institutions, and partnerships that are mission-oriented and maximize public value; effectively engage citizens; and build and govern digital infrastructure that serves the common good and supports delivery of all missions.
5. We work with governments globally to help redesign their industrial and innovation policies to be mission driven
- Barbados: Following a visit from the IIPP team to Barbados in February 2023 and several workshops with the Social Partnership –leaders from government, labour and business – the government adopted six missions, relating to climate resilience, social cohesion, food and water security, public health and safety, worker empowerment, and digital inclusion to help direct its growth strategy. The IIPP team is advising on the design of these missions and pursuing an applied learning programme to help in its implementation and governance.
- Brazil: IIPP launched a partnership with the Ministry of Management and Innovation (MGI) and Enap, Brazil’s National School of Public Administration, in July 2023. The team is advising the government on the design and implementation of its new mission-oriented industrial policy, with a focus on designing the state’s public procurement, state-owned enterprises, and digital capabilities to be mission-aligned. In parallel, IIPP is executing an applied learning programme in partnership with Enap to strengthen the country’s public sector capacity.
- British Columbia: In 2021-2022, IIPP advised the government of British Colombia in Canada as it developed its plan to build a sustainable, inclusive and innovative economic plan. Together with the government, IIPP collected input from a wide set of stakeholders, including B.C. businesses, labour organisations, Indigenous communities, not-for-profit organisations and local governments and the public. The work directly influenced the government’s Stronger B.C. Economic Plan, which was launched and adopted in March 2022.
6. Without capabilities nothing will happen. Here is our work on dynamic public sector capabilities:
7. Join our Mission-Oriented Innovation Network (MOIN)
The Mission-Oriented Innovation Network (MOIN) is IIPP's policy network and peer-learning platform which brings together global public sector organisations to share the challenges and opportunities they face when stepping outside the market fixing box into a market-shaping role to respond to bold, difficult and complex ‘grand challenges’ such as climate change, ageing societies and preventative health care.
8. View our events