UCL Institute for Innovation and Public Purpose


Jasper Morvaridi

Jasper Morvaridi is a PhD student at UCL Institute for Innovation and Public Purpose (IIPP).


Jasper’s PhD focuses on the economics of public value and broadcasting. His research aims to find new ways of measuring and evaluating the BBC in the digital age, building on IIPP’s research with BBC on dynamic public value. He was awarded an iCASE studentship in 2022 which is funded by Engineering and Physical Sciences Research Council and BBC, and engages with the challenge of delivering universal access and equitable provision of future media in the context of growing digital inequalities and divides. Working with the supervision of Professor Mariana Mazzucato, Dr Kate Roll, and the BBC’s Dr Rhianne Jones, his work also considers the creation of frameworks, tools, methods and processes that seek to enable the production of socially beneficial media innovation at the BBC and beyond.

Jasper's background is in the creative industries, focussing on communications and youth engagement for institutions like the Royal Albert Hall, grassroots organisations including Brainchild Festival, and as a co-founder of record label Lonely Table. More recently his interests have been in arts funding for Youth Music and Jasper is particularly interested in the indirect spillover effects of the BBC’s activity and its impact on the wider creative economy.

Jasper is also a postgraduate teaching assistant on the Masters in Public Administration (MPA) programme, assisting Professor David Eaves on the module of ‘Making Decisions: Evidence and Evaluation’. Prior to starting this, Jasper completed the MPA degree in Innovation, Public Policy and Public Value in 2021.