With the demand response services, we can offer door-to-door mobility. As we mentioned before, one of the problems is the last mile or the access into the main transport mode. With all demand services we can solve this issue and offer more flexible travel… It can also reduce the cost of the public transport system. For example, nowadays, we operate some bus lanes to some areas where the demand is not high. With on-demand systems, we can save this money to subsidise the bus route and initiate an on-demand service.

Citymapper, by having all this data about Londoners, identified the gaps in the public transport system. Imagine if they had some agreements with not only Citymapper but with all the transport modes available in the city and all the transport operators. They will have amazing data about the demand for all transport modes and the citizens’ needs. It is very important to have a two-way flow of data, therefore, yes, definitely provide the data but also for the companies to give back the data and especially the data from on-demand services which can provide the public authorities more information about how people move around.