Professor Daniele Quercia | The New Urban Success: How Culture Pays

Urban economists have put forward the idea that cities that are culturally interesting tend to attract “the creative class” and, as a result, end up being economically successful. Yet it is still unclear how economic and cultural dynamics mutually influence each other. For the first time, we operationalize a neighborhood's cultural capital in terms of the cultural interests that pictures geo-referenced in the neighborhood tend to express. This is made possible by the mining of what users of the photo-sharing site of Flickr have posted in the cities of London and New York over 5 years. We find that the combination of cultural capital and economic capital is indeed indicative of neighborhood growth in terms of house prices and improvements of socio-economic conditions. Culture pays, but only up to a point as it comes with one of the most vexing urban challenges: that of gentrification. Interactive maps of the two cities, publication, and datasets are available under http://goodcitylife.org/cultural-analytics/project.php