CASA Working Paper 167
6 July 2011
A Note on the Bass Model Applied to Retail Dynamics
There are two variants of the retail model which are usual considered as distinct alternatives. A model developed by Bass which is widely applied in the diffusion literature indicates how these two approaches might be fruitfully combined.
This working paper is available as a PDF. The file size is 61.0KB.
Authors: Alan Wilson
Publication Date: 6/7/2011