CASA Working Paper 136

Modifying a Geodemographic Classification of the e-Society using public feedback

The e-Society geodemographic classification (Longley et al., 2008) categories neighbourhoods based on their engagement with new information communication technologies. This classification was launched online in 2006, and allowed users to both view and comment on the accuracy of their assigned neighbourhood Type. This paper utilises the user generated feedback on the accuracy of the e-Society classification and through external validation calculates their accuracy.

The pilot methodology developed in this paper is scalable and could be repeated for any classification. We believe that this methodology gives the recipients of these classification procedures a voice that their concerns of classification accuracy can be heard.

This working paper is available as a PDF. The file size is 728KB.

Authors: Paul Longley, Alex Singleton

Publication Date: 1/6/2008

Download working paper No. 136.