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Elena Magdalena Craciun

Magdalena Craciun Email:

Marie Curie Intra-European Fellow (2013-2015)

PhD in Anthropology (2010), University College London
MA (Distinction) in Central European History (2003), Central European University, Budapest
MA in Anthropology (2002), National School of Political and Administrative Sciences, Bucharest
BA in Sociology (2000), University of Bucharest

General interests:

  • Clothing and fashion
  • Fashion and Islam in Turkey
  • Authenticity, brand and fake
  • Informal economy, brand economy, intellectual property
  • Theoretical understandings of material culture and materiality


I am currently researching Islamic fashion in Turkey, with a specific focus on the articulation of ethics, economics and politics in the making of Islamic fashion industry in Istanbul.

I previously carried out multi-sited fieldwork in Turkey and Romania on mundane engagements with fake branded garments in places of production, distribution and consumption.

Selected publications:


(2014) Material Culture and Authenticity: Fake Branded Fashion in Europe. Bloomsbury: London.

Journal articles

(2012) ‘Rethinking fakes, authenticating selves’. The Journal of the Royal Anthropological Institute 18 (4): 846-863.

(2008) ‘Researching fakes, practicing anthropology out of the corner of the eye’, Anthropology Matters, 10 (2).

Book chapters

(2010) ‘The work of an Istanbulite imitasyoncu’. In Cultures of Commodity Branding, ed. D. Wengrow. Left Coast Press: Walnut Creek, CA. Pp. 87-108.

(2009) ‘Trading in fake brands, self-creating as an individual’. In Anthropology and the Individual. A material culture perspective, ed. D. Miller. Berg: Oxford. Pp. 25-36.

(2009) ‘Europa, o piaţă faimoasă în România postsocialistă” (Europa, a famous market in post-socialist Romania). In Etnografii urbane. Cotidianul vazut de aproape (Urban Ethnographies. The quotidian, examined closely), ed. V. Mihăilescu. Polirom: Iasi. Pp. 89-134.

(2002) ‘La umbra minei: populatia autohtona din Valea Jiului’ (In the shadow of the mine: the native population of the Jiu Valley). In Lumea Vaii. Unitatea Minei, Diversitatea Minerilor (The World of the Valley: the Unity of Mine, the Diversity of Miners), Magdalena Craciun, Maria Grecu and Razvan Stan. Paideia: Bucuresti. Pp. 45-64.

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