UCL brand

UCL is the home of brave thinkers – who have the freedom to challenge, think differently, and make real-world impact. Our excellent reputation as a world-leading university has been built over generations of staff, students and alumni, and it's our turn to nurture and develop it as one of our most precious assets. 

As we approach our bicentennial, we are refreshing our brand positioning and visual identity to create a forward-looking UCL that reflects our values, vision, past, present, and future direction, and provides a strong foundation for future brand campaigns. 

To support this, we have carried out in-depth research that will help us understand how we can best communicate the narrative of UCL’s world-leading research, teaching, and wider activities in a way that is distinct, authentic, and relevant. Our brand rework will be implemented in 2025.  

For details on the current guidelines and for more information, visit UCL brand.