Dr Brian Wallace, Department of Economics, UCL

Contact Details

Office: Drayton House, Room 127.
Mail Address:
Department of Economics,
University College London,
Gower Street, London, WC1E 6BT
United Kingdom
Phone: +44 20-7679-5899 (or ext 25899)


Published / Forthcoming papers:

Working Papers:

Price framing research

Recently, with Steffen Huck, we conducted a laboratory experiment that investigated the effects of price framing on decision making as if in a retail setting. Prices frames encountered include '3 for 2', 'price was x now y', 'sale ends tomorrow', 'price is x while stocks last' and '...plus shipping'.

The report, entitled "The effects of price framing on consumer decision making", is available at: http://www.oft.gov.uk/shared_oft/economic_research/OFT1226.pdf. A working paper is available above.

Media coverage of the report include:

ELSE Experiments

Throughout the year, we run experiments both online and in our lab in Drayton House. Typically, this involves making decisions at a computer. If you take part, you can earn money as well as helping contribute to our research.

You can register to join our participant database through our experiment recruitment page at https://else.econ.ucl.ac.uk/experiments. You will then receive invitations to take part in individual experiments.

Economics department I.T.

For any queries related to I.T. in the department, please email economics.it@ucl.ac.uk.


For this academic year, I am not teaching any courses at UCL. My office hours are by appointment.

Last Updated: 15/10/2015