Brian Wallace, Department of Economics, UCL

Contact Details

Office: Drayton House, Room 127.
Mail Address:
Department of Economics,
University College London,
Gower Street, London, WC1E 6BT
United Kingdom
Phone: +44 20-7679-5899 (or ext 25899)


Published & Forthcoming papers:

Price framing research

Recently, with Steffen Huck, we conducted a laboratory experiment that investigated the effects of price framing on decision making as if in a retail setting. Prices frames encountered include '3 for 2', 'price was x now y', 'sale ends tomorrow', 'price is x while stocks last' and ' shipping'.

The report, entitled "The effects of price framing on consumer decision making", is available at: An academic paper is forthcoming.

Media coverage of the report include:


For 2012/13, I am not teaching any courses at UCL. My office hours for Winter 2012 are by appointment.


Throughout the year, we run experiments both online and in our lab in Drayton House. Typically, this involves making decisions at a computer. If you take part, you can earn money as well as helping contribute to our research.

You can register to join our participant database through our experiment recruitment page at You will then receive invitations to take part in individual experiments.

Last Updated: 03/05/2013