It's the people who use social media who create it, not the developers of platforms.
The particular way that school pupils use Twitter for their quarrels is very different from the information sharing that most adults have come to assume as the function of this platform.
Chinese social media users adopt local platforms (such as QQ and Wechat) in inventive ways, such as sharing content from which they can learn, as shown in this film.
It was on the social media platform Orkut, rather than Facebook, that Brazilians first learned to meet and mingle online. Orkut became popular in Brazil but was quickly abandoned in favour of Facebook, and it is now only dimly remembered.
Similarly in India people have shifted from Orkut, to Facebook and then to WhatsApp. But for many people, what may matter more than the specific platform is how to practice Hinduism online and create good karma.
When WhatsApp arrived on the scene, people had no issues about shifting from prior forms of messaging, since they could still control who would be able to see their messages.
People don't mind when friends move from QQ to WeChat; what matters is maintaining relationships by following them to the new platform. Though it may take insistent encouragement to persuade them to try out a new platform.
In Trinidad, the genres of communication on social media tend to remain consistent. Here young people’s competitive taunting easily migrated from BBM on Blackberry phones to Facebook.